Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,464 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

Filter by:

2101 - 2125 of 4,534 Reviews for Foundations of Digital Marketing and E-commerce

By José C F L

•

Nov 1, 2022

Great start, basic but with complete use of language

By Datcanraw C

•

Oct 28, 2022

Course covered all necessary foundational materials

By Shibija S

•

Oct 27, 2022

It is a brand-new tool for e-commerce professionals.

By Vanessa W

•

Sep 11, 2022

just what I needed. better than just reading a book

By Lochan k

•

Aug 5, 2022

Ease of learning. Logical, great structured content.

By Jose G

•

Jul 31, 2022

Excelente curso, metodologia atractiva, muy dinamico

By Katrell Q

•

Jul 20, 2022

Very good for me and interactive to kep my attention

By Daniel W

•

Jul 18, 2022

The instructor was born a lecturer. Hats off to her!

By Lisbeth P

•

Jul 1, 2022

Excelllent course, Ill learn basis to start working

By Lida H

•

Jun 5, 2022

Great content, very good structure, highest quality

By Zfinity A C

•

Nov 8, 2023

Challenging, very valuable, thorough, and great. 🙂

By Alicia

•

Oct 30, 2023

Es un excelente curso muy bien explicado me encanto

By Rabiul H

•

Jun 27, 2023

It was an excellent course. Learn a lot from it. ❤️

By Akshay K

•

Apr 23, 2023

helped me a lot to know about the digital marketing

By Jose G

•

Apr 23, 2023

Really good! learned the basic and keen to continue

By Joshua O

•

Mar 9, 2023

Very practical and easy for beginners to comprehend

By Elizabeth S

•

Mar 4, 2023

Such a great course so far! It is very informative.

By Erik W

•

Feb 4, 2023

This course is a great overview and worth the time.

By abhi a

•

Dec 12, 2022

a good and clear learning experience for a beginner

By Muhammad H I

•

Dec 5, 2022

Good Experience. The Way of teaching is soooo! good

By Chandra G

•

Dec 2, 2022

Excellent course getting to know digital marketing.

By Miss E

•

Nov 29, 2022

Insightful for a beginner like me in this industry!

By Kelly C

•

Nov 2, 2022

good and easy to understand for the entire syllabus

By Dương V H

•

Sep 15, 2022

A lot of new interesting knowledge in this course!

By Vladimir J

•

Sep 1, 2022

Great value for everybody interested in the matter.