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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,372 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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526 - 550 of 4,516 Reviews for Foundations of Digital Marketing and E-commerce

By Esteban M L

Jul 7, 2022

It's a great course to open your mind about what digital marketing and e-comerce are. I really like when I could watch some different experiences about how they started in this industry

By Hannah G

Feb 24, 2023

Thank you so much for this opportunity. I have learned many things and hoping to learn more throughout my journey here. And I'm sure after this, I will become a great digital marketer.

By HoPe1

Dec 10, 2022

Muy buen curso para entender las bases del Digital Marketing e Ecommerce, nos permite explorar los diversos temas relacionados a estos topicos y como funcionan dentro de su ecosistema.

By Dawit A

Jan 18, 2024

this is the best course out there cuz it gives you a more detailed and explained information about the basics of digital marketing, also it makes you to continue to the next courses .

By Ismail H

Sep 13, 2023

This is the best course I started to gain the certificate of professional digital marketing and e-commerce, I really enjoy studying the course and I recommend it to everyone to study.

By Ngan N V P

May 30, 2023

I think this quite suitable for the one new who doesnt have any foundation of digital marketing. You could learn more about the useful definition digital marketing to get the overall.

By Srija D

Jan 6, 2023

This course helped me to learn about e-commerce and how digital marketing helps to attain certain goals . It also helped me to know about the various job opportunities in this field .

By Xenith K

May 31, 2022

I would highly recommend this course for anyone interested in digital marketing and ecommerce. It lays a great foundation for you to jump start your career within the marketing field.

By Joseph C

Sep 18, 2023

I really enjoyed the course as it gave me insights on how to go about online business and digital marketting. I hope i will be able to apply the skills learnt to promote my business.

By Lucía C

Jul 25, 2023

This is such a complete and insightful introduction to thei certificate. Joi is an amazing instructor. All the topics are well organized so learning feels progressive and interesting

By Ali

Sep 23, 2022

What a great choice I made. I have introduced myself to a market of great opportunities. The course is very well designed for people who have below basic knowledge of this industry.

By Noy B

Aug 8, 2022

Wonderful course, perfect for beginners. Very impressed at how clear and well-organized it is. The only suggestion I have is to have a speech option for the legnthy reading sections.

By priya g

Jul 18, 2022

This course is amazing. I enjoyed this course. All the instructors were amazing. I prefer this course to anyone who wants to start their new digital marketing and e-commerce career.

By Arkam f

Nov 27, 2023

This is a well organized course with the basics to make a person ready for a career in Digital Marketing. Amazing lecturer and you will feel the curiosity running down your spines.

By Claire M

Dec 13, 2022

It lays a great foundation for understanding why digital marketing works the way it does and makes it easier for you as the learner to understand how you'll structure your efforts.

By Nury S

Nov 4, 2022

The course is very good I invite you to start so you can learn, in an easy way, I would like it to be in Spanish too, but it helped me a lot to improve my English language learning

By Ibrahim A

Dec 6, 2023

It is a top aquality coures, it takes you on aamazing learning journey from scratch and progresses you in a smooth, organized and enjoyable way untill you master all the content.

By Heather S

Apr 18, 2023

Great introductory class! I love the different learning methods you incorporated- reading, videos, interactive prompts, etc. All amazing tools. Thank you for creating this course!

By ayah 8

Nov 7, 2022

this course really helped me to understand the concept of both digital marketing and e-commerce, and the job opportunity for each of them thank you google for this amazing effort.

By Jhon K G

Oct 31, 2022

The course was easy to follow. It was clear and structural. I have learned the foundations of digital marketing and e-commerce and am sure that the following courses will be easy.

By mohsen f

Jul 7, 2023

I've learned many things during this course. It was very interesting for me. This course helped me understand how a digital marketer works, and what capabilities she or he needs.

By Nicola C

Dec 15, 2022

Very well structured with short video clips and tests to anchor the learning. It gave a great introduction and am looking forward to the next course in the certificate programme.

By Jilmer M B V

Dec 8, 2022

Información clara, bien explicada y puesta de forma dinámica. Ejercicios, casos e historias que te ayudan a entender de manera amigable todo lo que implica el ecosistema digital.

By Mohammed F

Sep 19, 2022

I have learned a lot from this 1st course of digital marketing and e-commerce. And i am very excited to learn more, i will recommend this certificate to my siblings and friends.

By Aubrey M A

Aug 24, 2022

This course can be easily digested despite being filled with information any beginner would benefit from. This inspired me to pursue a career in digital marketing and e-commerce.