Managing Customer Equity

Loading...
Do curso por Universidade Emory
Forecasting Models for Marketing Decisions
30 ratings
Universidade Emory
30 ratings
Curso 3 de 6 em Specialization Foundations of Marketing Analytics
Na lição
Managing Customer Equity: Linking Customer Analytics to Customer Value
This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

Conheça os instrutores

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

Explore nosso catálogo

Registre-se gratuitamente e obtenha recomendações, atualizações e ofertas personalizadas.