Informações sobre o curso
4.5
30 classificações
8 avaliações
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Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Social Media Concepts

In the introductory module, we will examine the concepts of being social, of self-representation, online identity and publishing. We will also look at how the social media technologies intersect with public and private spheres as networked communication develops. ...
Reading
10 videos (Total 65 min), 2 leituras, 1 teste
Video10 videos
Navigating the MOOC4min
Introduction to module 15min
What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney8min
What are social media?7min
What is my online identity?8min
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales7min
Who uses social media?6min
Connect me to the bigger picture5min
Module 1 summary2min
Reading2 leituras
Module 1 readings10min
Tweet your core affiliation10min
Quiz1 exercício prático
Social media concepts16min
Semana
2
Horas para completar
4 horas para concluir

Collaborative Practices of Social Media Users

We examine who the users of social media are, how they use it and their motivations. We will also look at the difference between networks and communities. Through the lens of 'produsage' we will explore participatory culture and understand the motivations behind users contributing to cultural production....
Reading
8 videos (Total 50 min), 2 leituras, 2 testes
Video8 videos
What is the difference between a network and a community?8min
What is user-created content?6min
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology7min
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden6min
Social media's hidden power agents5min
Community management. Interview with Venessa Paech9min
Module 2 summary2min
Reading2 leituras
Module 2 readings10min
Optional activity: managing your social media10min
Quiz1 exercício prático
Who are the users of social media?16min
Semana
3
Horas para completar
2 horas para concluir

Participatory Culture and Media Organisations

Organisations are often accused of exploiting their users and online community members when they participate in collaborative cultural production activities. Similarly, participants are also accused of ignoring reciprocal efforts in collective online arrangements for personal gain, or what has recently been described as 'hope labour' (Kuehn & Corrigan, 2013). In this module, we will explore the tensions that surround precarious labour models for the productuon and consumption of social media content. In particular we will look at the concepts of cultural production, institutions, cultural intermediation, creativity and art....
Reading
9 videos (Total 58 min), 2 leituras, 1 teste
Video9 videos
The impact of social media on cultural production6min
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House7min
How are global institutions using social media?6min
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)6min
What are precarious labour models?5min
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney9min
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council8min
Module 3 summary3min
Reading2 leituras
Module 3 readings10min
Optional activity: Explore a cultural institution's social media10min
Quiz1 exercício prático
Participatory Culture and Media Organisations16min
Semana
4
Horas para completar
3 horas para concluir

Social Media Data Analytics

Communication across social media platforms produces an enormous amount of data that can describe content, location, users, purchases, events and emotions, along with larger scale areas such as reactions to news and politics, integration with sporting events or information and knowledge exchange, Each of these instances provides an opportunity to understand both general patterns of large-scale communication alog with nuanced individual and niche communication spaces. This module provides the opportunity to identify this sort of data, how to access and collect it and interpret and display it to strategically target larger users and networks....
Reading
6 videos (Total 32 min), 2 leituras, 2 testes
Video6 videos
What are data analytics?8min
How do we generate meaning from social media data analytics?4min
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois8min
Iterative social media design6min
Module 4 summary2min
Reading2 leituras
Module 4 readings10min
Optional activity: Interpreting social media data10min
Quiz1 exercício prático
Social Media Data Analytics16min

Instrutores

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Dr Jonathon Hutchinson

Lecturer in Online Communication and Media
Department of Media and Communications

Sobre The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

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