An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Na lição
Module 1: What Is Entrepreneurship?
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship Department of Decision Sciences and Managerial Economics
But why would you want to be
an entrepreneur?
Um, well, I have brief experience
working for corporates.
I think one of the… one of the main
reason I wanted to become an
entrepreneur at this age or at this timing
is because I think the opportunity cost of
starting a business is the lowest when
you've just graduated. (Right) And when
you grow older, when you have your own
family, you probably will need to have
the security of supporting your family; so
I chose to first experience on my own to
start a business first. There are actually
pros and cons of of it.
The pros is you have a low opportunity
cost, but also the con is that you would
lack of experience from from the
business world. Em, but I think so far
because of the Internet age as everything
is going so fast, I think everyone is just
learning as they start their own business.
I think it kind of… the gap between…
I would say it's kind of make it more fair
for younger people to also start a business
compared to like experienced people. (Because it's now easier.)