Informações sobre o curso
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Nível iniciante

Aprox. 18 horas para completar

Sugerido: 7 semaines d'étude, 1h à 2h par semaine ...

Francês

Legendas: Francês, Inglês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 18 horas para completar

Sugerido: 7 semaines d'étude, 1h à 2h par semaine ...

Francês

Legendas: Francês, Inglês

Programa - O que você aprenderá com este curso

Semana
1
10 minutos para concluir

INTRODUCTION - Understanding the contours of cultural industries

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2 vídeos (total de (Total 10 mín.) min)
2 videos
How is the digital revolution manifested in CI?6min
Semana
2
1 hora para concluir

Identify the major economic issues of CI and entrepreneurial potential

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14 vídeos (total de (Total 71 mín.) min), 1 leitura, 1 teste
14 videos
The economic weight of cultural industries3min
Sectoral specificities: publishing, recorded music, cinema, media, video games and audiovisual5min
The strong figures of digitization4min
Discern the specificities of CI and the particularities of markets2min
Entrepreunarship, SSE and social innovation4min
Culture and SSE2min
Les Éditions ZULMA - Laure Leroy 📖5min
Les Éditions de l'Olivier - Olivier Cohen 📖5min
Regulation within Cultural Industries9min
The Public Condition - Jean-Christophe Levassor5min
AGEC-Culture & ARTENRÉEL - Rachel Cordier & Stéphane Bossuet8min
Opale - Luc de Larminat9min
Former director of Universal Music France and founder of #NP Pascal Nègre 🎵3min
1 leituras
BIBLIOGRAPHY10min
1 exercício prático
S1 - Quiz
Semana
3
1 hora para concluir

Observe the changes in cultural consumption

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14 vídeos (total de (Total 78 mín.) min), 1 teste
14 videos
State of play on new uses and new economic paradigms2min
Culture / Digital: which path (s) can be?6min
From transformation of uses to hybridization6min
Prospective: which future development paths?2min
Artificial intelligence: presentation, definition, issues and challenges6min
Orange - Christian Bombrun 📺8min
ARTE - Bruno Patino 📺5min
Bibliothèque Nationale de France - Bruno Racine 📖5min
Cinema director at the CNC - Xavier Lardoux 🎬4min
Video games: the cultural industry of the 21st century? Pierre-Jean Benghozi and Philippe Chantepie 🎮8min
Muzeek - André Manoukian 🎵10min
Ask Mona - Marion Carré5min
France Télévision - Eric Scherer 📺4min
1 exercício prático
S2 - Quiz
Semana
4
2 horas para concluir

Capture the reconfiguration of content and creation

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13 vídeos (total de (Total 85 mín.) min), 1 leitura, 1 teste
13 videos
Content production in the digital age8min
Content production in the press sector3min
Content production in the field of animation4min
The relationship with producers of cultural content3min
The relationship with artists7min
New ways of consuming content11min
UNICUM Music - Emily Gonneau 🎵10min
Rollin Publications - Thierry Mandon 🎤4min
Nouvelles Écoutes - Julien Neuville 🎤4min
Les éditions Au Diable Vauvert - Marion Mazauric 📖4min
Gilles Freissinier - Digital development director at ARTE France 🎤 + 📺9min
Aurélien Ferenczi 🎤5min
1 leituras
BIBLIOGRAPHY10min
1 exercício prático
S3 - Quiz
Semana
5
2 horas para concluir

THINK ABOUT THE MODEL OF YOUR COMPANY

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19 vídeos (total de (Total 108 mín.) min), 1 teste
19 videos
Economic models6min
From the profit model to the creation of value (s)9min
Integration into an ecosystem of innovation4min
Technology intelligence5min
Is there a specificity of HR in the cultural field?3min
For a regulated view of HR issues: some key tools3min
Management issues3min
The different types of structures5min
Set up a marketing strategy9min
Intellectual property law: copyright, literary and artistic property, immaterial6min
The right of marks, models and designs4min
Social rights and the social responsibility of the entrepreneur7min
Business sustainability: financial and accounting management3min
ARTIPS - Coline Debayle 🎤5min
Paris&Co - Catherine Peyrot 🎮8min
104 Factory - Valérie Senghor9min
1DLab - Eric Petrotto5min
AFROSTREAM - Tonjé Bakang 🎤3min
1 exercício prático
S4 - Quiz
Semana
6
2 horas para concluir

ACT ON THE EFFICIENT LEVERS OF FINANCING

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19 vídeos (total de (Total 122 mín.) min), 2 leituras, 1 teste
19 videos
The viability of the funding plan5min
Build the funding plan for your project5min
European funding6min
Raising money: love money5min
Bank loans, honor loans and institutional micro-credits5min
BPI France4min
UNILEND Nicolas Lesur (1)3min
Arty-Farty Vincent Carry10min
Cultural economy development - Ministère de la Culture Elizabteh Le Hot9min
European Commission - Jacqueline Pacaud5min
NoMadMusic - Clothilde Chalot 🎵5min
No format! - Laurent Bizot 🎵4min
SonicSolveig & Les Clés de l'écoute - Géraldine Alberti 🎤5min
STUDIO BAGEL - Lorenzo Benedetti 📺8min
Novaquark - Jean-Christophe Baillie 🎮5min
UNILEND - Nicolas Lesur (2)6min
Ciné-Tamaris - Rosalie Varda10min
Axa Strategic Venture - Sébastien Loubry6min
2 leituras
Romain Delaume10min
S5 - BIBLIOGRAPHY10min
1 exercício prático
S5 - Quiz
Semana
7
1 hora para concluir

Promote, disseminate, distribute cultural property to the public

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11 vídeos (total de (Total 64 mín.) min), 1 teste
11 videos
Is culture a consumer good like the others?2min
Communication and promotion plans - the media mix6min
The distribution revolution - dematerialization, disintermediation6min
Adapt the message - The CRM, the data7min
The challenge of the relation to contents: from the algorithm prescription to the original production7min
Marie de Paris - David Godevais9min
France Télévision - Florent Dumont 📺4min
Unifrance - Frédéric Bereyziat 🎬9min
UGC - Alain Sussfeld 🎬6min
GUESTVIEWS - Camille Caubrière & Alizée Doumerc3min
1 exercício prático
S6 - Quiz
Semana
8
1 hora para concluir

From entrepreneur to enterprise director : the toolbox

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9 vídeos (total de (Total 32 mín.) min)
9 videos
Tip # 1: Choose your friends, choose your associates even better2min
Tip # 2: Pamper your teammates6min
Tip # 3: Trust the experts3min
Focus on the question of statutes and legal forms4min
Focus on Intellectual Property3min
Tip # 4: Have your head in the numbers3min
Tip # 5: Rely on Mentors2min
Tip # 6: Nurture Your Network3min

Instrutores

Avatar

Sana De Courcelles

Executive Director
School of Public Affairs

Sobre Sciences Po — Instituto de Estudos Políticos de ParisSciences Po

Founded in 1872, Sciences Po is France's leading university in the social sciences. For over 140 years, Sciences Po has educated decision-makers of the public and private sectors. Sciences Po is differentiated by its strongly international character: of the 13,000 students in the institution, 46% are international students originating from 150 countries. Sciences Po also holds a high standard of social responsibility and continues to play a pioneering role in the promotion of diversity and equal opportunity in higher education. 30% of the student body receive financial aid at Sciences Po. In 2000, this number was 6%. Over the last decade, Sciences Po has integrated digital tools into its programmes (shared work spaces, eCourses, Moodle, online map library, Controversy Mapping, Forccast Project, etc.) and has naturally migrated towards MOOC teaching platforms as well as other innovative teaching methods....

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