A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
Este curso faz parte do Programa de cursos integrados Business English
Business English: Final Project
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Informações sobre o curso
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Curso 4 de 4 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 14 horas para completar
Sugerido: 5 weeks of study, 3-5 hours/week
Inglês
Legendas: Inglês
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Universidade do Estado do Arizona
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Programa - O que você aprenderá com este curso
12 horas para concluir
Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1
12 horas para concluir
6 vídeos (Total 32 mín.), 5 leituras, 7 testes
6 videos
Welcome Wishes2min
Top Tier Success - Advice for Learners2min
Example Submission and Feedback (D1)7min
Example Submission and Feedback (D2)8min
Example Submission and Feedback (D3)4min
Example Submission and Feedback (D4)7min
5 leituras
Building Toward the Capstone Portfolio and Presentation10min
Descriptions of Deliverables 1-4 (D1-4)10min
Skills Review ~ Cheat Sheet for Week 110min
CEO, CFO, CMO Support10min
Feedback Advice for Peer Reviews10min
2 exercícios práticos
C-Suite Collaboration10min
Quiz on Week 1 Expectations6min
8 horas para concluir
Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
8 horas para concluir
4 vídeos (Total 23 mín.), 5 leituras, 6 testes
4 videos
CEO: Example Submission and Feedback (D5 & D6)6min
CFO: Example Submission and Feedback (D5 & D6)6min
CMO: Example Submission and Feedback (D5 & D6)7min
5 leituras
CEO, CFO, and CMO Action Items ~ IPW Update10min
Skills Review ~ Week 2 Cheat Sheet10min
CEO Support: Agenda and Email Writing10min
CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)10min
CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)10min
3 exercícios práticos
CEO: Quiz on Week 2 Expectations4min
CFO: Quiz on Week 2 Expectations4min
CMO: Quiz on Week 2 Expectations4min
14 horas para concluir
Week 3 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
14 horas para concluir
7 vídeos (Total 28 mín.), 8 leituras, 9 testes
7 videos
Example Submission and Feedback (D7)4min
Example Submission and Feedback (D8)3min
Example Submission and Feedback (D7)4min
Example Submission and Feedback (D8)5min
Example Submission and Feedback (D7)4min
Example Submission and Feedback (D8)2min
8 leituras
CEO, CFO, and CMO Action Items ~ IPW Update10min
Skills Review ~ Week 3 Cheat Sheet10min
CEO Support: Help with "Why" Statement (D7)10min
CEO Support: Help with your Mission Statement (D8)10min
CFO Support: Help with "Why" Statement (D7)10min
CFO Support: Help with Success Factors (D8, D9)10min
CMO Support: Help with "Why" Statement (D7)10min
CMO Support: Help with Market Analysis (D8)10min
3 exercícios práticos
CEO: Quiz on Week 3 Expectations4min
CFO: Quiz on Week 3 Expectations4min
CMO: Quiz on Week 3 Expectations4min
8 horas para concluir
Week 4 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
8 horas para concluir
4 vídeos (Total 22 mín.), 5 leituras, 6 testes
4 videos
CEO Example Submission and Feedback (D9 & D10)7min
CFO Example Submission and Feedback (D9 &10)6min
CMO: Example Submission and Feedback (D9 &10)5min
5 leituras
CEO, CFO, and CMO Action Items ~ IPW Update10min
Skills Review ~ Week 4 Cheat Sheet10min
CEO Support: Help with your Elevator Pitch (D9 & D10)10min
CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)10min
CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)10min
3 exercícios práticos
CEO: Quiz on Week 4 Expectations4min
CFO: Quiz on Week 4 Expectations4min
CMO: Quiz on Week 4 Expectations6min
Sobre Programa de cursos integrados Business English
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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