A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status
This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.
Este curso faz parte do Programa de cursos integrados Business English
Business English: Final Project
oferecido por
Programa - O que você aprenderá com este curso
Semana
1Week 1 CEO, CFO, and CMO
All Executives Produce Same Deliverables in Week 1
6 vídeos (Total de 32 min), 5 leituras, 7 testes
6 videos
Welcome Wishes2min
Top Tier Success - Advice for Learners2min
Example Submission and Feedback (D1)7min
Example Submission and Feedback (D2)8min
Example Submission and Feedback (D3)4min
Example Submission and Feedback (D4)7min
5 leituras
Building Toward the Capstone Portfolio and Presentation10min
Descriptions of Deliverables 1-4 (D1-4)10min
Skills Review ~ Cheat Sheet for Week 110min
CEO, CFO, CMO Support10min
Feedback Advice for Peer Reviews10min
2 exercícios práticos
C-Suite Collaboration10min
Quiz on Week 1 Expectations6min
Semana
2Week 2 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
4 vídeos (Total de 23 min), 5 leituras, 6 testes
4 videos
CEO: Example Submission and Feedback (D5 & D6)6min
CFO: Example Submission and Feedback (D5 & D6)6min
CMO: Example Submission and Feedback (D5 & D6)7min
5 leituras
CEO, CFO, and CMO Action Items ~ IPW Update10min
Skills Review ~ Week 2 Cheat Sheet10min
CEO Support: Agenda and Email Writing10min
CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)10min
CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)10min
3 exercícios práticos
CEO: Quiz on Week 2 Expectations4min
CFO: Quiz on Week 2 Expectations4min
CMO: Quiz on Week 2 Expectations4min
Semana
3Week 3 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
7 vídeos (Total de 28 min), 8 leituras, 9 testes
7 videos
Example Submission and Feedback (D7)4min
Example Submission and Feedback (D8)3min
Example Submission and Feedback (D7)4min
Example Submission and Feedback (D8)5min
Example Submission and Feedback (D7)4min
Example Submission and Feedback (D8)2min
8 leituras
CEO, CFO, and CMO Action Items ~ IPW Update10min
Skills Review ~ Week 3 Cheat Sheet10min
CEO Support: Help with "Why" Statement (D7)10min
CEO Support: Help with your Mission Statement (D8)10min
CFO Support: Help with "Why" Statement (D7)10min
CFO Support: Help with Success Factors (D8, D9)10min
CMO Support: Help with "Why" Statement (D7)10min
CMO Support: Help with Market Analysis (D8)10min
3 exercícios práticos
CEO: Quiz on Week 3 Expectations4min
CFO: Quiz on Week 3 Expectations4min
CMO: Quiz on Week 3 Expectations4min
Semana
4Week 4 CEO / CFO / CMO Deliverables
CEO Track, CFO Track, CMO Track Lessons and Assignments
4 vídeos (Total de 22 min), 5 leituras, 6 testes
4 videos
CEO Example Submission and Feedback (D9 & D10)7min
CFO Example Submission and Feedback (D9 &10)6min
CMO: Example Submission and Feedback (D9 &10)5min
5 leituras
CEO, CFO, and CMO Action Items ~ IPW Update10min
Skills Review ~ Week 4 Cheat Sheet10min
CEO Support: Help with your Elevator Pitch (D9 & D10)10min
CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)10min
CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)10min
3 exercícios práticos
CEO: Quiz on Week 4 Expectations4min
CFO: Quiz on Week 4 Expectations4min
CMO: Quiz on Week 4 Expectations6min
Instrutores
Andrea Mürau Haraway
International EducatorArizona State University, Global Launch
Wanda Huber
International EducatorArizona State University Global Launch
Jenny Young
International EducatorArizona State University Global Launch
Sobre Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Sobre o Programa de cursos integrados Business English
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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