Chevron Left
Voltar para Content Strategy for Professionals: Engaging Audiences

Comentários e feedback de alunos de Content Strategy for Professionals: Engaging Audiences da instituição Universidade Northwestern

631 classificações

Sobre o curso

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Melhores avaliações


14 de set de 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.


19 de dez de 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

Filtrar por:

1 — 25 de 167 Avaliações para o Content Strategy for Professionals: Engaging Audiences

por Denise D

12 de jun de 2016

por whitney w

2 de mar de 2020

por Thomas T

29 de jan de 2019

por Dario R

27 de jul de 2017

por Phillip D

22 de fev de 2021

por Jessica S

6 de nov de 2020

por Paul H

13 de mai de 2018

por ahmad z

16 de set de 2016

por Aneeza S

18 de dez de 2018

por Jolie T

10 de ago de 2017

por Dhanu K V

25 de mar de 2021


17 de jun de 2020

por Maritza P

24 de mai de 2016

por Siddhant M

17 de mai de 2018

por Aniruddho M

14 de jul de 2020

por Erin M

9 de fev de 2021

por Hanna P

8 de mai de 2018

por Collin F

5 de jan de 2021

por AL S D

27 de jul de 2021

por Lisa L

20 de nov de 2020

por David W

24 de out de 2016

por Abhra C

24 de abr de 2020

por Neha K

12 de out de 2018

por Ashmit K

17 de dez de 2019

por Laura N G Z

22 de set de 2021