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Voltar para Effective Sales – An Overview

Comentários e feedback de alunos de Effective Sales – An Overview da instituição Fundação Instituto de Administração

182 classificações
67 avaliações

Sobre o curso

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development....

Melhores avaliações

13 de Abr de 2020

Am very pleased with all the selling skills i have acquired from this course and i can proudly say that i feel more confident to embark on my sales career

19 de Mar de 2020

This course gives a good insight into the corporate strategies and its implementation thru the sales functions... a must for the aspiring sales guys

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26 — 50 de 64 Avaliações para o Effective Sales – An Overview

por Gustavo M d C

3 de Fev de 2018

Well done. Great course and amazing instructor!

por Nada N

12 de Jul de 2020

Good insight on realistic cases and references


5 de Fev de 2019


por Gisele M

1 de Fev de 2018

An excellent approach! Very helpful.

por Nino G

8 de Mai de 2018

The first week was very good !!!

por Camilo C

19 de Fev de 2021

Great overview regarding sales!

por Gagandeep

28 de Abr de 2020

Really fun, knowledgable

por Julio C R R

14 de Mai de 2019

Excelente introducción.

por Purva

29 de Ago de 2020

Brilliant experience

por Ramil N

23 de Dez de 2020

It was interesting

por Vinu p s

16 de Abr de 2020

very good course


17 de Out de 2020


por Takhellambam H

13 de Set de 2020

its feel good

por Abdulrahman H A

15 de Jun de 2020

Wonderful and

por Nirmalkumar A

3 de Jul de 2019

Good learning

por Anas A

18 de Mar de 2019

nice course

por Fabio d S D F

29 de Jun de 2020

Very Good!

por Cristiane A d O S

2 de Fev de 2018


por A.M C N A

23 de Jun de 2020


por Rajat M

13 de Abr de 2020

Thank you

por Duong T N H

13 de Mar de 2020

very good

por Anamika

18 de Set de 2020


por Hermano H C d S

20 de Jul de 2020

The overview were good and i learned quite well, mainly from the interviews, listen their points and experiences is a difference, but i feel a little frustrated when i see the professors reading the texts, it's kind robotic.

por maxime A

3 de Mai de 2020

The transcript is missing sometimes and also so infographics related to the course. The content is very good and even better when used to solve the given business case.

por Shawn C

10 de Mai de 2018

"overview" is an exact word cuz the brief instruction method is the main contents in this course, hope next session will be more case analysis to help us to use.