In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
Este curso faz parte do Programa de cursos integrados Estratégia de conteúdo para profissionais
oferecido por
Programa de cursos integrados Estratégia de conteúdo para profissionaisUniversidade NorthwesternInformações sobre o curso
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Resultados de carreira do aprendiz
33%
comecei uma nova carreira após concluir estes cursos
38%
consegui um benefício significativo de carreira com este curso
20%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
Instrutores
Resultados de carreira do aprendiz
33%
comecei uma nova carreira após concluir estes cursos
38%
consegui um benefício significativo de carreira com este curso
20%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 5 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
Universidade Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - O que você aprenderá com este curso
2 horas para concluir
Visual Communication: Theory and Practice
Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
2 horas para concluir
7 vídeos (Total 48 mín.), 4 leituras
7 videos
The Importance of Visual Communication4min
Part 1: Understanding Gestalt Theory7min
Part 2: Effective Visual Communication7min
Text and Typography5min
Tips for Great Photography11min
Effective Video Storytelling9min
4 leituras
What is Content Strategy?10min
Course Content10min
How Do I Get the Most Out of This Course?10min
Meet the Team10min
2 horas para concluir
Social Engagement
Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
2 horas para concluir
6 vídeos (Total 41 mín.)
6 videos
Passion vs Trigger Event Communities5min
Putting Social Communities to Work5min
Part 1: Developing Content for Social Communities6min
Part 2: Developing Content for Social Communities7min
Connecting Your Content with an Audience9min
1 hora para concluir
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
1 hora para concluir
6 vídeos (Total 45 mín.), 2 leituras
6 videos
Types of Measurement Systems7min
Understanding Server-Based Analytic Systems4min
Analytic Terms to Measure Effectively7min
The Most Important Metrics to Measure9min
How Content Strategists Track Engagement8min
2 leituras
Take Back To Work Toolkit10min
Join us for the Capstone!10min
Avaliações
Principais avaliações do CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT
por LR1 de Dez de 2020
This course will really help you Ensure that the Content you are putting in will have that Impact. A step by step process together with the help of these Experts from Northwestern University.
por AR12 de Dez de 2017
Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.
por EB19 de Abr de 2016
I didn't like the assignment; it did not make me think of the taught theory, or teach me any kind of practical skill. However, the rest of the course was good.
por JG13 de Ago de 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Sobre Programa de cursos integrados Estratégia de conteúdo para profissionais
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Is financial aid available?
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