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Voltar para Drug Commercialization

Comentários e feedback de alunos de Drug Commercialization da instituição Universidade da Califórnia, San Diego

1,141 classificações

Sobre o curso

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (, Drug Development ( and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Melhores avaliações


7 de jan de 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.


12 de mai de 2020

Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.

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126 — 150 de 210 Avaliações para o Drug Commercialization

por Raneen A A A

24 de set de 2020

It's great course

por aula s

6 de jan de 2020

Thank you so much

por Harini

29 de jun de 2020

It's very useful

por raphael g

27 de dez de 2019

Very resourceful

por SY

19 de set de 2019

Very informative

por Janika M

4 de mar de 2021

great learning.

por Ali H O A H

22 de dez de 2020

Thank you all!!

por Dr. S T

17 de out de 2020

nice experience


11 de ago de 2020

Love the course


12 de out de 2022


por Prasun N

19 de jun de 2020

great learning

por Sarang U T

24 de mar de 2022

nice Platform

por �ADITI P

24 de set de 2020


por Utku U

8 de abr de 2020


por Sourav M

3 de nov de 2018

Thank you.


28 de mai de 2020


por Afroj K

19 de mai de 2020


por Ngân Đ N T

30 de nov de 2020

Love it

por Lokesh

19 de out de 2020


por MRS. S

26 de ago de 2020



26 de nov de 2021


por Mintu S T

30 de set de 2020


por Atocha C

29 de nov de 2017


por Md. R Q S

11 de set de 2020


por Farhan s

24 de abr de 2021