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Voltar para Drug Commercialization

Comentários e feedback de alunos de Drug Commercialization da instituição Universidade da Califórnia, San Diego

4.7
estrelas
1,141 classificações

Sobre o curso

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Melhores avaliações

JR

7 de jan de 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

FX

12 de mai de 2020

Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.

Filtrar por:

101 — 125 de 210 Avaliações para o Drug Commercialization

por Bilal

•

7 de jan de 2019

Very informative and easy to understand.

por Bui H Q C

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12 de set de 2020

This course was really rewarding for me

por JOY P S P

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18 de abr de 2022

easy learning and very understandable.

por Christian V B

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6 de out de 2019

Very informative and helpful course.

por Akshay S S

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2 de jul de 2019

This course is really helpful for me

por Souparna K

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26 de set de 2021

It really help me to gain knowledge

por Lý B T

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27 de ago de 2020

Thank you verymuch for the course!

por 洪承恩

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11 de jan de 2023

這門課讓我學習到新藥是如何商業化的，以及其上市必須經過的複雜流程。

por Brett M

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25 de set de 2019

Excellent overview and introduct

por YOMBOHORA C

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31 de jul de 2021

INteresting in my fututure life

por Meenakshi

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11 de mai de 2022

They have been really helpful!

por Md. M R

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24 de mar de 2021

Really was a great experience.

por Soumya S

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18 de out de 2019

I liked the course very much.

por Ow Y Y K

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10 de ago de 2020

Interesting and applicable!

por Milind H I

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22 de jul de 2020

very good knowledge booster

por debaprasad g

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30 de jun de 2020

Very informative sessions.

por Ewmi R

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8 de out de 2020

A well structured course.

por Chalita

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27 de jun de 2021

It's really good course.

por Tarek R

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22 de set de 2021

Good One Learned a lot.

por Matías G

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11 de ago de 2020

Very good introduction

por Srinivasa R S

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13 de ago de 2020

Very good Refresher

por E01200514-GOWTHAM R B B

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20 de set de 2020

Good course for me

por Tao Z

•

19 de nov de 2019

Impressive courses

por Tetiana K

•

31 de dez de 2020

Great information

por Jacob A C S

•

10 de nov de 2020

Excellent course!

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