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Voltar para Drug Commercialization

Comentários e feedback de alunos de Drug Commercialization da instituição Universidade da Califórnia, San Diego

4.7
estrelas
1,042 classificações
193 avaliações

Sobre o curso

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Melhores avaliações

JR
7 de Jan de 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

FX
12 de Mai de 2020

Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.

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76 — 100 de 194 Avaliações para o Drug Commercialization

por Wang F

22 de Mai de 2020

The course is well structured and informative. The duration is just right.

por Pitchayanin A

1 de Nov de 2021

Very good course! The lesson, reading part and quiz are good and helpful.

por A U

18 de Abr de 2021

I am a newB in this area and it gave excellent content to get started on.

por Fatma Z K

25 de Ago de 2021

It was a great course where I got new perspectives on many subjects.

por ANKIT S

9 de Mai de 2020

One of the best course for pharmacy students and proffesionals

por Low P M

12 de Out de 2020

The lecturers are experienced and are very good at teaching!

por Haroon M

27 de Abr de 2020

Experienced lecturers with substantial industry experience.

por Prateek K

1 de Out de 2021

i​mmersive and insightful across the pharma value chain.

por Mritunjoy b

9 de Jul de 2021

what a journey of learning must who are in this business

por Abdul M k k

10 de Jul de 2020

This course will be more benefit for my profession.

por Rohan M

13 de Jun de 2020

GAINED PRACTICAL KNOWLEDGE ABOUT THE PHARMA WORLD.

por Zhang Z

19 de Mai de 2020

Very interesting and engaging lectures! Thank you!

por Pritha P H

8 de Jun de 2020

A very helpful course, learnt many new concepts.

por Madhvendra S

1 de Jul de 2020

This was very informative and excellent course

por Lim C Y

7 de Jul de 2020

very insightful sharing from industry experts

por Eduardo M V D

9 de Dez de 2020

muy buen curso y manera de encarar los temas

por 121815102004 g

23 de Jul de 2020

very beautifully explained

knowledge is power

por Niki P

6 de Mai de 2020

Good course structure with practical exampl

por Swati D

3 de Jul de 2019

Good course to learn ultimate fate of drug.

por Rita S d C B

16 de Jun de 2020

very pratic and with real cases lectures.

por Raneen A A A

24 de Set de 2020

Its great course and amazing information

por Bilal

7 de Jan de 2019

Very informative and easy to understand.

por Bui H Q C

12 de Set de 2020

This course was really rewarding for me

por Christian V B

6 de Out de 2019

Very informative and helpful course.

por Akshay S S

2 de Jul de 2019

This course is really helpful for me