Chevron Left
Voltar para Drug Commercialization

Comentários e feedback de alunos de Drug Commercialization da instituição Universidade da Califórnia, San Diego

4.7
estrelas
1,131 classificações

Sobre o curso

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Melhores avaliações

JR

7 de jan de 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AM

9 de nov de 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

Filtrar por:

101 — 125 de 207 Avaliações para o Drug Commercialization

por Bilal

7 de jan de 2019

por Bui H Q C

12 de set de 2020

por JOY P S P

18 de abr de 2022

por Christian V B

6 de out de 2019

por Akshay S S

2 de jul de 2019

por Souparna K

26 de set de 2021

por 2199_Lý B T

27 de ago de 2020

por Brett M

25 de set de 2019

por YOMBOHORA C

31 de jul de 2021

por Meenakshi

11 de mai de 2022

por Md. M R

24 de mar de 2021

por Soumya S

18 de out de 2019

por Ow Y Y K

10 de ago de 2020

por Milind H I

22 de jul de 2020

por debaprasad g

30 de jun de 2020

por Ewmi R

8 de out de 2020

por Chalita

27 de jun de 2021

por Tarek R

22 de set de 2021

por Matías G

11 de ago de 2020

por Srinivasa R S

13 de ago de 2020

por E01200514-GOWTHAM R B B

20 de set de 2020

por Tao Z

19 de nov de 2019

por Tetiana K

31 de dez de 2020

por Jacob A C S

10 de nov de 2020

por Raneen A A A

24 de set de 2020