In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions.

This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively.

This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations.