Informações sobre o curso: Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.
Para quem é direcionado este curso: The program targets participants across diverse educational backgrounds that share the enthusiasm for exploiting technology to create business value. Government sector employees active in the implementation of large-scale technology initiatives will also benefit from this program. Some basic knowledge of business concepts and terms would be useful.
Desenvolvido por: Indian School of Business
Ministrado por: Deepa Mani, Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked Economy
Information Systems
| Informações básicas | Curso 1 de 6 no Business Technology Management Specialization |
| Nível | Beginner |
| Idioma | English, Legendas: Vietnamese |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Technology-Enabled Disruptions
In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble give way to Amazon? Why did the minicomputer industry not survive the advent of the personal computer? At the end of this module, you will be able to recognise technology led disruptions in your own industry as well as the shifts that are required in your organisation to respond to these potential disruptions.
7 videos, 3 readings
- Discussion Prompt: Learner introduction
- Vídeo: Clayton Christensen's Disruptive Innovation Framework
- Vídeo: The Nature of Technology Led Disruptions
- Discussion Prompt: Knowledge sharing about technology-led disruption in your industry
- Reading: Case Study: Sony, India
- Vídeo: Case Discussion: The Incumbent Value Network in the Music Industry
- Vídeo: Case Discussion: Waves of Technology Disruption in the Music Industry
- Vídeo: Case Discussion: Impact of Technological Innovation on Consumers and Artists
- Vídeo: Case Discussion: Impact of Technological Innovation on the Recording Company
- Reading: Suggested Readings
- Reading: Where to seek help
- Peer Review: Disruptive or Sustaining Innovation?
Nota atribuída: Analysis of disruption of the education sector
Nota atribuída: Identification of a Disruptive Innovation
SEMANA 2
Online Business Models
This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business models for digital goods as well as compete with them effectively.
5 videos, 1 reading
- Vídeo: Management Challenges for Networked Businesses
- Vídeo: Winner-take-all nature of competition amongst platform models
- Discussion Prompt: Share examples of 2-sided platforms
- Vídeo: Response to Winner-take-all competition
- Vídeo: Differences between platform and merchant models
- Reading: Suggested Readings
Nota atribuída: Identifying Platform Models
Nota atribuída: Merchant versus Platform Models
SEMANA 3
Designing Information Capabilities for Competitive Advantage
This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this secret sauce so you can design supply chains that transform your cost of operations.
5 videos, 2 readings
- Reading: Case Study: Reliance Energy
- Vídeo: Operating Models (Part 1)
- Vídeo: Operation Models (Part 2)
- Vídeo: Enterprise Systems
- Vídeo: A Portfolio Approach to Managing IT Investments
- Discussion Prompt: Share experience of an IT project implementation
- Reading: Suggested Readings
Nota atribuída: Critical Success Factors for ERP Implementations
Nota atribuída: Operating Model Design
Nota atribuída: IT Portfolio Management
SEMANA 4
Social Networks and Enterprise 2.0
This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging network IT to radically improve information flows and decision making in your firm.
5 videos, 2 readings
- Vídeo: Network Analytics at MASTERFOODS
- Vídeo: Network IT - Contests
- Vídeo: Open Innovation Models
- Discussion Prompt: Two minute paper
- Vídeo: Interview with Harishankaran K, HackerRank
- Reading: Suggested Readings
- Reading: References
Nota atribuída: Samsung "Free the TV"
Nota atribuída: Prediction Markets vs. Polls
Nota atribuída: Open vs. Closed Innovation
Nota atribuída: Digital Transformations: Final summative assessment
Perguntas frequentes
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Coursework
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Desenvolvedores
Indian School of Business
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
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