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Well from the beginning of my journey from Module 1 to 4, I would say it has really been an amazing and interesting one. I learnt alot especially from the Vicarious Activities, so many things I didn't know existed like the Mechanical Keyboard, Ink Hunter App and the Thingiverse Customizer. Also the Honors Assignments like Visiting a Physical Store, and Downloading an Augmented Reality app.These exercises made me experience a whole different type of feeling while learning and made me think outside my normal life as a person. The Module Quiz and Case Study exercises ain't quite difficult, if you really pay close attention during the lectures, take few notes and jott some important questions been asked. Am pretty sure you'll have higer grades, cause those are the bullet answers to the Quizzes and Assignments. Finally I enjoyed the Illinois Athletes article like common you had wish you were there. And I want to personally add, I would really love to visit the University Of Illinois someday (that's if am privilege like a scholarship or tour). At least to visit places mentioned in this Course especially the Athletic Stadium. My final words of appreciation goes to University of Illinois for accepting my financial aid and letting me take part in this Course, The head lecturer Mr. Aric and finally Coursera for this educative plate form. Thanks a bunch and I sincerely appreciate!!

The course provided a good insight into the digital marketing world at a fundamental level. It is an up to date course to understand basic concepts. It helps to stay sharp with case studies and video lectures, which are very engaging. The case studies are fairly challenging and bring out your understanding of the concepts in the module. However, the feedback mechanism on the case studies via peer-to-peer reviews seems a bit flawed as there are a lot of loopholes, students copying answers without citations, some downgrading you because you provided citations and they don't know what that means, students giving bad reviews if they have been rated badly by you, even if your feedback is honest and constructive. Overall, its a good course that could help solidify your fundamental understanding of digital marketing.

Professor Aric is terrific and I learned a great deal. Is there a way to make ongoing changes like some of the courses in Coursera do? For example, one of the professors is not even in academia anymore and some of the bleeding edge stuff gets left out. I know it is not possible to shoot videos every couple of months--but if every 6 months or so a checking in of sorts can be done, things will be more current. Needless to say, things change so fast in this world that today's novelty is already stale tomorrow.

I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.

Rest of the things are good in the course. Excellent faculty and material.

Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.

Tiene ideas generales que no son muy profundas, sin embargo, puede ayudar a comprender un poco el vinculo existente entre lo digital y fisico y como estos tienen caracteristicas explotables que al unirse e implementarse de manera correcta puede transformarse en resultados eficientes y muy utiles

The professor, as always, has a good fun+teaching way of putting things across, which works for me. However, the course material needs to be looked at, as a couple of videos have wrong transcripts and students have raised the issue as far as 3 months back but to no avail.

The other courses in the specialization were not so strong. Rather superficial, for newbs. This one had more depths and went into a rarely studied field. Plus the humor of Prof. Aric is great.

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

For now I will give 4 points after then I will moderate my feedback which might be show pros and cons factor of operational marketing research of Coursera team members.

Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.

I like the presentation however not sure if it meant sense to have so many exercises. They ofcourse did add value but needed some diversity.

Good intro course. It would be worth to show some examples or cases outside of US since the audience online is from all over the globe.

Answers required are typically 3 sentences to 5 bullets. Could have been more challenging in regards of thought experiment essays.

The most thing I like about this course is that it has many ideas and actual cases that inspire students to think creatively.

Very academic/theoretical in some aspects, but well structured and with very good information