Chevron Left
Voltar para The Digital Marketing Revolution

Comentários e feedback de alunos de The Digital Marketing Revolution da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,351 classificações

Sobre o curso

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


10 de out de 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


1 de abr de 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

Filtrar por:

176 — 200 de 353 Avaliações para o The Digital Marketing Revolution

por Eunseo K

10 de abr de 2022

por Lea M B

23 de fev de 2022

por Deep J G

23 de jul de 2020

por Anantharam S

27 de fev de 2020

por Kenrick H

11 de nov de 2017

por Mohammad U H

2 de ago de 2022

por Magdy M

8 de mai de 2022

por Anton E H

16 de jun de 2021

por Adnan K

11 de set de 2020

por Edson d O

27 de ago de 2018

por Abdulsalam S

14 de set de 2022

por Stan S

4 de nov de 2020

por Fredrick O

3 de jul de 2018

por Andrejs V

7 de nov de 2017

por Jacob B

31 de jan de 2022

por Nguyễn T T H

6 de jan de 2022

por ayman m f e

18 de dez de 2018

por Vladyslav B

14 de out de 2017

por Nikhil G S

6 de nov de 2020

por Cesar S

8 de set de 2020

por Hassan S

17 de abr de 2018

por Neha s

24 de jul de 2020

por Avishek B

19 de dez de 2021

por Pragyan

16 de jul de 2020


6 de abr de 2020