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Voltar para Digital Marketing Capstone

Comentários e feedback de alunos de Digital Marketing Capstone da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

556 classificações

Sobre o curso

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


14 de ago de 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


18 de out de 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

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101 — 125 de 165 Avaliações para o Digital Marketing Capstone

por Vladimir V

6 de set de 2019

It was an excellent experience and a very good teacher Thanks

por mubasher a

9 de fev de 2021

Good learning experience, what is learned and then applied


24 de ago de 2020

This course is excellent. I really liked it when doing.

por Claudio D S F

3 de jul de 2017

I really like this course, I plan to work in this area.

por Andres P

16 de nov de 2018

Great experience to apply and reinforce your learning!

por Tanya

25 de jun de 2017

Good application of Theoretical modules taught earlier

por Naman A

9 de abr de 2017

Really great experience and a must for every learner!

por Aya M A E

26 de jun de 2019

what a useful,amazing and full of information course

por Amir M M L

7 de abr de 2020

Great Value , So challenging project to work on

por Jacob F

2 de jan de 2017

Great specialization and wonderful instructors!

por Warawut G

5 de abr de 2022

Thank you for The Digital Marketing course.

por Daniel A M H

23 de mar de 2022

very nice information put to work here

por Maxwell K F

7 de fev de 2016

Great course with excellent content

por Cristóbal O E

15 de jul de 2017

Best Course Online for Business!


12 de mar de 2022

excellent for marketing purpose

por Catalina B

2 de mar de 2021

Unforgettable Journey!

por Jaime C B

10 de out de 2020

Great Specialization!

por abo a m a m h m s

26 de jun de 2019

very imprtant program

por abdullah m

27 de jul de 2017

Outstanding project !

por Daniel C

16 de out de 2018

Great specialization

por Diego M

15 de out de 2019

Its the best option

por Natali B

28 de fev de 2022

Great experience!

por jad d

22 de jan de 2021

enjoyed learning

por Jaime A M B

5 de jul de 2019

Simply awewsome!

por Ahmed M

15 de jan de 2019

very good course