Campaign Management at Grainger

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View Syllabus

Skills You'll Learn

Marketing Plan, Marketing Performance Measurement And Management, Search Advertising, Digital Marketing, Marketing Analytics

Reviews

4.5 (585 ratings)

  • 5 stars
    74.87%
  • 4 stars
    14.70%
  • 3 stars
    4.27%
  • 2 stars
    1.88%
  • 1 star
    4.27%

VL

Mar 2, 2020

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

AE

Aug 11, 2023

Challenging yet satisfying, educational, and fun. Great course that teaches you to put everything you learned throughout the specialization to practice.

Highly recommended course.

From the lesson

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

Taught By

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    Aric Rindfleisch

    John M. Jones Professor of Marketing and Area Chair, Marketing and Vernon Zimmerman Faculty Fellow and Executive Director of Illinois MakerLab

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    Kevin Hartman

    Adjunct Instructor of Business Administration

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    Vishal Sachdev

    Clinical Associate Professor of Business Administration and Director of MS Analytics and Director of Illinois MakerLab and DPI Faculty in Residence and Teaching and Learning Faculty Innovation Scholar

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    Mike Yao

    Professor of Digital Media, Department Head

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