Informações sobre o curso
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Nível iniciante

Aprox. 16 horas para completar

Sugerido: 5 hours/week...


Legendas: Inglês

Habilidades que você terá

Financial ServicesDigital StrategyFinancial TechnologyBusiness Ecosystem

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 16 horas para completar

Sugerido: 5 hours/week...


Legendas: Inglês

Programa - O que você aprenderá com este curso

4 minutos para concluir

Digital Competition in Financial Services

Welcome to Digital Competition in Financial Services! We’re excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we will cover each week, as well preview the assignments you will need to complete. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you will complete each week. By the time you finish this course, you will have mastered important concepts needed to understand the transformation, learned from best practice in digital industries, and seen how firms in financial services are embracing the new rules of competition. You will be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial service company that is re-inventing itself to compete in finance as a digital industry. Good luck as you get started. We look forward to seeing you in class!

1 vídeo ((Total 4 mín.))
1 vídeos
3 horas para concluir

The digital transformation

The digital transformation is radically rewriting the rules of competition in the financial service industries. In this module, we are exploring the forces shaping the new competitive dynamics: product and service digitization, changing customer demands and new regulations. Together, these forces give rise to completely new market structures that force organizations to compete in new ways.

8 vídeos ((Total 45 mín.)), 5 leituras, 5 testes
8 videos
Beyond Digitization: Digitalization8min
A brief history of the Digitalization of Finance5min
Saxo Bank: The digital transformation3min
The Digital Customer9min
The Regulatory Game5min
Saxo Bank: Changing regulation3min
The Logic of the Digital Financial Industry7min
5 leituras
What does it mean to be a digital native?10min
Why should the financial sector be regulated?10min
Compliance with EU Payments Regulation12min
Financial Regulation12min
Network effects12min
5 exercícios práticos
Recapture Digitization and digitalization8min
Recapture The digital customer8min
Recapture Changing regulation2min
Recapture Digital markets10min
Week 1 assessment30min
3 horas para concluir

Digital platforms

At the heart of the digital transformation rests an increased orientation towards digitally enabled platform-based business models. In this module, we cover how firms compete with platforms and how platforms change the dynamics of affected industries. We explore the workings of the platform, including how to establish a platform core for others to build on and how to manage the relationship to 3rd party developers. We contextualize the ideas behind digital platform thinking using examples both from financial service companies and from the digital giants that excel in platform-based businesses.

6 vídeos ((Total 35 mín.)), 7 leituras, 6 testes
6 videos
Platform economics7min
Competing with platforms7min
Extending platforms6min
Ordered chaos8min
The winner takes it all4min
7 leituras
History of platform economics8min
Demand side economics5min
History of Google10min
History of Microsoft10min
Open innovation15min
Why a few wins12min
6 exercícios práticos
Recapture Platform economics6min
Recapture Platform core6min
Recapture Platform complements8min
Recapture Platform leadership5min
Recapture Competition between platforms6min
Week 2 assessment16min
3 horas para concluir

Digital ecosystems

In this module, we introduce the business ecosystem metaphor as a way to think of and model the increasingly complex relationships between actors in the digital financial service industries. We elaborate on how to deal with relational tensions internally and towards externally. We also address how digital technology strategies become inseparable from business strategy in the digital era.

7 vídeos ((Total 54 mín.)), 4 leituras, 5 testes
7 videos
Predators and Pray in Business Ecosystems8min
Saxo Bank: Coopetition in business ecosystems6min
Friends and Enemies9min
Hearding cats9min
Plug n' play12min
Saxo Bank: Fusion of digital and business5min
4 leituras
Ecosystem thinking15min
Visa and PayPal opt for “co-opetition”10min
SAP Partner Edge15min
Winners Take Some: A New Norm in Standards Wars?15min
5 exercícios práticos
Recapture Digital business ecosystems8min
Recapture Coopetition6min
Recapture Ecosystem governance6min
Recapture Technology ecosystems12min
Week 3 assessment30min
3 horas para concluir

Capstone project: How open is open enough?

1 vídeo ((Total 8 mín.)), 3 leituras, 1 teste
3 leituras
Your assignment10min
Benny Boye Johansen: OpenAPI and OpenBank6min
Open Sesame: The Journey Towards an Open Platform Strategy – Saxo Bank30min
71 avaliaçõesChevron Right


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Principais avaliações do Digital Competition in Financial Services

por WHDec 7th 2017

Great course! It was insightful to learn the new dynamics in a digitalized world and what companies can do to position themselves to take advantage of the current and future opportunities.

por CFSep 24th 2018

The course presents very important and valueable information. The final assignment was very interesting and really required reviewing all the information learned during the activity.



Jonas Hedman

Associate Professor
Department of Digitalization

Stefan Henningsson

Associate Professor
Department of Digitalization

Sobre Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Sobre o Programa de cursos integrados Digital Transformation in Financial Services

This Specialization is intended for learners that have or wants to have a career in the digital financial industries. The Specialization explores the evolving world of finance, focusing on the changing dynamics caused by the conversion of products and services into digital goods, new customer demands and changing regulation to govern the competetive landscape - the digital transformation of finance. You’ll learn about concepts such as digital platforms and business ecosystems, be exposed to the emerging Fintech landscape and master a new toolbox for successfully competing on innovation in the digital era of finance. In the final Capstone Project, you’ll create and defend a holistic digital transformation strategy for a real world company. Throughout the course, the instructors will use state of art examples and share their own research from the European and North American finance industries, as well as expose practices from leading digital financial services and companies, such as MobilePay, Saxo Bank and PayPal. The main focus in the course is on the financial sector (in particular in North America and Europe), but the course also include material of relevance for the financial trading and insurance sectors and inspiration from Africa....
Digital Transformation in Financial Services

Perguntas Frequentes – FAQ

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  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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