Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
oferecido por
Digital Business Models
Universidade de LundInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 11 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
Habilidades que você terá
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 11 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
Universidade de Lund
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
Programa - O que você aprenderá com este curso
2 horas para concluir
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
2 horas para concluir
3 vídeos (Total 23 mín.)
2 horas para concluir
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
2 horas para concluir
4 vídeos (Total 38 mín.)
2 horas para concluir
Developers as the new Decision Makers
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
2 horas para concluir
3 vídeos (Total 28 mín.)
2 horas para concluir
Developers as the Engine of Digital Business Models
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
2 horas para concluir
6 vídeos (Total 44 mín.)
Avaliações
Principais avaliações do DIGITAL BUSINESS MODELS
por SB8 de Ago de 2020
A good overview of how businesses can leverage on digital tools. Too bad I could not afford to purchase the certificate as of the moment so I have to settle with auditing this course for now.
por SD18 de Mai de 2019
Definitely changed my outlook. Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
por DL23 de Jan de 2019
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
por IC24 de Jan de 2017
It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.
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