Informações sobre o curso: Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
Para quem é direcionado este curso: This class is for economics students, business strategists or senior executives wishing to understand the nature of disruption that is happening to industry after industry – and to better understand how to apply these same techniques to extend their own business or case study.
Ministrado por: Andreas Constantinou, Adjunct Professor
Department of Informatics
| Compromisso | 4 weeks of study, 2-3 hours/week |
| Idioma | Inglês |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
- Vídeo: Lesson 2: What is a business model?
- Vídeo: Lesson 3: Digital as a business model
- Vídeo: Lesson 4: Digital business models in practice – a toothbrush innovation
- Vídeo: Lesson 2: How the business models of Facebook and Amazon work
- Vídeo: Lesson 3: How the business models of Xiaomi and WeChat work
- Vídeo: Lesson 4: Asymmetric business models – creating unfair advantage
- Vídeo: Lesson 2: The developer platforms landscape
- Vídeo: Lesson 3: The motivations and business models of software developers
- Vídeo: Lesson 2: Developers as product extenders
- Vídeo: Lesson 3: Developers as resellers and distributors
각 강좌는 대화형 교과서 형식으로 이루어지며, 사전 녹화된 비디오, 테스트, 프로젝트를 포함합니다.
수천 명의 다른 동료 학습자와 함께 논의하고, 강좌 자료에 대하여 토론하고, 개념 습득을 위해 서로 도움을 받으십시오.
귀하의 성과를 공식적으로 인정받아 친구, 동료, 회사에 성과를 공유해 보세요.
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
| Obtenha um Certificado de Curso compartilhável | Disponível |
The assignments really allowed you to dive into the course material.
Good course regarding understanding the concept of digital business model.
Thoroughly enjoyed this course. It was not only insightful but also challenged me to do more in-depth research about digital business models and ways I can contribute to transforming traditional business models. The practical examples were great, I was introduced to so many companies that I have never heard about before. My only reason for a 4-star rating is, I wish there was another component to the course where I could create a project around digital business models. Overall, really great course!
MS
Very Brief and good explanation of Digital Business Model