Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
Digital Business Models
oferecido por
Universidade de Lund
Informações sobre o curso
4.5
156 classificações
Habilidades que você terá
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
Programa - O que você aprenderá com este curso
Semana
1Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
4 vídeos (total de (Total 20 mín.) min), 2 testes
4 videos
Lesson 2: What is a business model?3min
Lesson 3: Digital as a business model4min
Lesson 4: Digital business models in practice – a toothbrush innovation4min
1 exercício prático
Digital Business Models - Module 130min
Semana
2How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
4 vídeos (total de (Total 34 mín.) min), 2 testes
4 videos
Lesson 2: How the business models of Facebook and Amazon work9min
Lesson 3: How the business models of Xiaomi and WeChat work10min
Lesson 4: Asymmetric business models – creating unfair advantage6min
1 exercício prático
Digital Business Models - Module 230min
Semana
3Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
3 vídeos (total de (Total 23 mín.) min), 2 testes
3 videos
Lesson 2: The developer platforms landscape7min
Lesson 3: The motivations and business models of software developers8min
1 exercício prático
Digital Business Models - Module 330min
Semana
4Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
3 vídeos (total de (Total 20 mín.) min), 2 testes
3 videos
Lesson 2: Developers as product extenders5min
Lesson 3: Developers as resellers and distributors5min
1 exercício prático
Digital Business Models - Module 430min
Instrutores
Andreas Constantinou
Adjunct ProfessorDepartment of Informatics
Sobre Universidade de Lund
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
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