Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
Digital Business Models
oferecido por
Digital Business Models
Universidade de Lund
Informações sobre o curso
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comecei uma nova carreira após concluir estes cursos
22%
consegui um benefício significativo de carreira com este curso
Habilidades que você terá
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
Resultados de carreira do aprendiz
25%
comecei uma nova carreira após concluir estes cursos
22%
consegui um benefício significativo de carreira com este curso
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 12 horas para completar
Inglês
Legendas: Inglês, Coreano, Vietnamita
Programa - O que você aprenderá com este curso
3 horas para concluir
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
3 horas para concluir
4 vídeos (Total 20 mín.)
4 videos
Lesson 2: What is a business model?3min
Lesson 3: Digital as a business model4min
Lesson 4: Digital business models in practice – a toothbrush innovation4min
1 exercício prático
Digital Business Models - Module 130min
3 horas para concluir
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
3 horas para concluir
4 vídeos (Total 34 mín.)
4 videos
Lesson 2: How the business models of Facebook and Amazon work9min
Lesson 3: How the business models of Xiaomi and WeChat work10min
Lesson 4: Asymmetric business models – creating unfair advantage6min
1 exercício prático
Digital Business Models - Module 230min
3 horas para concluir
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
3 horas para concluir
3 vídeos (Total 23 mín.)
3 videos
Lesson 2: The developer platforms landscape7min
Lesson 3: The motivations and business models of software developers8min
1 exercício prático
Digital Business Models - Module 330min
3 horas para concluir
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
3 horas para concluir
3 vídeos (Total 20 mín.)
3 videos
Lesson 2: Developers as product extenders5min
Lesson 3: Developers as resellers and distributors5min
1 exercício prático
Digital Business Models - Module 430min
Avaliações
Principais avaliações do DIGITAL BUSINESS MODELS
por SDMay 18, 2019
Definitely changed my outlook.\n\nAssignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
por DLJan 23, 2019
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
por VEAug 6, 2019
Great insights into the new age business models. Good case studies and a collaborative discussion forum. Looking forward to more courses around the business from Lund University.
por ICJan 24, 2017
It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.
por MMDec 13, 2019
Gave good insight into how digital business works. All provided info is from Vision mobile's study. Would be better if more information can be added from other sources as well.
por VJAug 17, 2017
This course has provided me a very good understanding of the Digital Business Model. This has helped me to appreciate and contribute in Digital Business Transformation.
por JMJul 8, 2019
Good introduction to topic. Brilliantly summarized and characterized how iconic companies create, deliver, capture, and defend business value via Digital
por MAApr 9, 2019
Thank you for that very comprehensive course. It has opened my eyes to the newest forms of businesses which have taken a leap in the Digital platform.
por DPAug 19, 2019
This course is packaged in easy to understand language and help me have better understanding of the digital business model in a high level.
por PSNov 18, 2019
Excellent program to understand digital business models of leading companies and emergence of developer's in driving the digital business.
por NTMar 23, 2017
The content was excellent but it requires a high interest/attention span on part of the students because very few teaching aids are used.
por JHMar 7, 2020
I have been experiencing the course Digital Business Models as well balanced and well structured. Very interesting and applicable course!
Sobre Universidade de Lund
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
In addition, International Institute for Industrial Environmental Economics (IIIEE) is part of the university and works to advance strategies for sustainable solutions through cutting edge interdisciplinary research, high-quality innovative education, and effective communication and strong partnerships.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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