The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
Este curso faz parte do Programa de cursos integrados Digital Advertising Strategy
oferecido por
Programa de cursos integrados Digital Advertising StrategyUniversidade do Colorado em BoulderInformações sobre o curso
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Experimente o Coursera for BusinessO que você vai aprender
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
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Experimente o Coursera for Business
oferecido por
Programa - O que você aprenderá com este curso
Introduction: Display Advertising
Search Advertising
Banner and Video Advertising
Social Media Advertising
Avaliações
- 5 stars67,57%
- 4 stars23,63%
- 3 stars4,54%
- 2 stars1,51%
- 1 star2,72%
Principais avaliações do INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE
Learned a lot , this gives me a skill of digital advertising .
Thanks Coursera.
The course content is good but it should have included more video content. It was almost all reading assignments
It was a great course to start learning the foundational structure of digital advertising.
I think being more clear on the fact that the discussions are key to finishing the course would be helpful. I had to go back through and respond to the questions. :)
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