Informações sobre o curso
3.3
3 classificações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 42 horas para completar

Sugerido: 6 weeks of study, 6-10 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Francês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 42 horas para completar

Sugerido: 6 weeks of study, 6-10 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Francês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
8 horas para concluir

Module 1: Overall approach to Design Thinking

Welcome to the first module of the course Design Thinking for Innovation. You will discover design thinking in theory, through definitions and in practice through many examples from speakers in diverse firms, presenting their projects and practices. ...
Reading
10 vídeos (total de (Total 80 mín.) min), 8 leituras, 7 testes
Video10 videos
Introduction to our guest speakers4min
Definitions of Design Thinking7min
"Design" in Design Thinking11min
Advanced Thinking Part I6min
Advanced Thinking Part II7min
Design Thinking in Practice4min
The 3 phases of Design Thinking11min
About Visualization and Storytelling5min
Types of projects11min
Reading8 leituras
Course Syllabus15min
Description: Module 12min
Optional reading: Change by design5min
The Insurance Example10min
Additional Readings: Design thinking is intuitive thinking10min
An overview of the Design Thinking Approach10min
Additional Readings30min
List of examples of projects suitable for a Design Thinking approach10min
Quiz5 exercícios práticos
Practice Quiz M1L212min
Practice Quiz M1L36min
Practice Quiz M1L46min
Practice Quiz6min
Graded Quiz Module 120min
Semana
2
Horas para completar
10 horas para concluir

Module 2: Inspiration

Welcome to the second module of the course design thinking for innovation. You will start practicing design thinking. This module is dedicated to the first phase of a design thinking project: the inspiration phase. It combines divergent and convergent thinking. ...
Reading
12 vídeos (total de (Total 73 mín.) min), 8 leituras, 12 testes
Video12 videos
The challenge definition and its scope Part 16min
Challenge definition and its scope Part 24min
What type of data?5min
Value Analysis2min
Qualitative and primary data collection9min
Examples of Observation4min
Observation in Practice Part I7min
Observation in Practice Part II7min
Formatting the data: Journey mapping and personas12min
Insight Emergence7min
Synthesis of the inspiration phase1min
Reading8 leituras
Module 2 Description15min
Additional Readings10min
A guide to identify analogies?2min
How to design personae?10min
Examples of Personae and Journey maps10min
How to identify extreme users10min
Criteria for insights and the final HMW articulation10min
Additional readings: About insights10min
Quiz8 exercícios práticos
HMW question15min
Practice Quiz M2L16min
Practice Quizz M2L26min
Practice Quiz M2L36min
Practice Quiz M2L46min
Practice Quiz M2L56min
Practice Quiz M2L66min
Graded Quiz Module 220min
Semana
3
Horas para completar
7 horas para concluir

Module 3: Ideation and Implementation

Welcome to the third module of the course design thinking for innovation. You will solve the problem defined and reframed in the previous module. This module is dedicated to the second and third phases of a typical design thinking project: the ideation and the implementation phase. It combines divergent and convergent thinking. ...
Reading
10 vídeos (total de (Total 78 mín.) min), 4 leituras, 6 testes
Video10 videos
Ideation: rules for ideas generation7min
Ideation: tips for ideas generation and fixation effect9min
Ideation workshop at Paris Chamber of Commerce4min
Concept development6min
Implementation phase presentation8min
Step 1: Assumptions Identification4min
Step 2: Principles for prototyping10min
Examples of prototypes6min
Experimentation14min
Reading4 leituras
Module Description10min
How to present a concept?10min
Prototype at the CarLab of Valeo1min
Additional Readings10min
Quiz4 exercícios práticos
Practice Quiz M3L110min
Practice Quiz M3L210min
Practice Quiz M3L310min
Graded Quiz Module 330min
Semana
4
Horas para completar
5 horas para concluir

Module 4: Organizational setting for Design Thinking

In this fourth and last module of the course Design Thinking for Innovation, we will show the diffusion of Design Thinking within firms no matter their size or sector. We will also analyze this diffusion. Our guests will share with us how they adopted Design Thinking within their firms. We will discuss the required organizational design, the performance and the key success factors of such an adoption in an existing firm....
Reading
12 vídeos (total de (Total 81 mín.) min), 8 leituras, 5 testes
Video12 videos
Diffusion of Design Thinking - A cognitive explanation5min
Diffusion of Design Thinking - A team perspective11min
How Design Thinking is adopted in firms?8min
Where Design Thinking is hosted within firms10min
Where DT is hosted in firms - Continued8min
Performance indicators7min
Key Success Factors8min
The Rules of the Place Displayed in the Carlab at Valeo31s
Conclusion3min
Video recommendations from guests3min
Design thinking on campus7min
Reading8 leituras
Lesson description1min
A cognitive perspective for Design Thinking10min
Lesson description1min
Articles mentioned in the video5min
Video link to esign Thinking at Intuit5min
Additional readings10min
Lesson description1min
Additional readings2min
Quiz4 exercícios práticos
Practice Quiz M1L110min
Practice Quiz M4L210min
Practice Quiz M4L310min
Graded Quiz Module 430min

Instrutores

Avatar

Sihem Jouini

Associate Professor
Informations Systems and Operations Management
Graduation Cap

Comece a trabalhar rumo ao seu mestrado

Este curso é parte de uma graduação 100% on-line MSc in Innovation and Entrepreneurship pela HEC Paris. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Sobre o Programa de cursos integrados Managing Innovation and Design Thinking

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the online Master, your courses count towards your degree program....
Managing Innovation and Design Thinking

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

  • Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.

    You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.

    The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.

    The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).

    The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.

    Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.

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