Informações sobre o curso
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100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 36 horas para completar

Sugerido: 6 weeks of study, 6-10 hours/week...

Inglês

Legendas: Inglês, Francês
Os alunos que estão fazendo este Course são
  • Instructional Designers
  • Controllers
  • Designers
  • Marketing Specialists
  • UI/UX Designers

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 36 horas para completar

Sugerido: 6 weeks of study, 6-10 hours/week...

Inglês

Legendas: Inglês, Francês

Programa - O que você aprenderá com este curso

Semana
1
7 horas para concluir

Module 1: Overall approach to Design Thinking

10 vídeos (Total 80 mín.), 9 leituras, 6 testes
10 videos
Introduction to our guest speakers4min
Definitions of Design Thinking7min
"Design" in Design Thinking11min
Advanced Thinking Part I6min
Advanced Thinking Part II7min
Design Thinking in Practice4min
The 3 phases of Design Thinking11min
About Visualization and Storytelling5min
Types of projects11min
9 leituras
Course Syllabus15min
Description: Module 12min
Optional reading: Change by design5min
The Insurance Example10min
Additional Readings: Design thinking is intuitive thinking10min
An overview of the Design Thinking Approach10min
Exercise: Storyboarding and storytelling reflective1h
Additional Readings30min
List of examples of projects suitable for a Design Thinking approach10min
5 exercícios práticos
Practice Quiz M1L212min
Practice Quiz M1L36min
Practice Quiz M1L46min
Practice Quiz6min
Graded Quiz Module 120min
Semana
2
9 horas para concluir

MODULE 2A: INSPIRATION-DATA COLLECTION

9 vídeos (Total 51 mín.), 5 leituras, 5 testes
9 videos
The challenge definition and its scope Part 16min
Challenge definition and its scope Part 24min
What type of data?5min
Value Analysis2min
Qualitative and primary data collection9min
Examples of Observation4min
Observation in Practice Part I7min
Observation in Practice Part II7min
5 leituras
Module 2 Description15min
Exercise: Step 1: Articulation of the problem and auto scoping2h
Exercise: Step 2: Data collection plan and effective collection5h
Additional Readings10min
A guide to identify analogies?2min
5 exercícios práticos
HMW question15min
Practice Quiz M2L16min
Practice Quizz M2L26min
Practice Quiz M2L36min
Practice Quiz M2L46min
Semana
3
6 horas para concluir

Module 2B: INSPIRATION- DATA ANALYSIS

3 vídeos (Total 22 mín.), 6 leituras, 4 testes
3 videos
Insight Emergence7min
Synthesis of the inspiration phase1min
6 leituras
How to design personae?10min
Examples of Personae and Journey maps10min
How to identify extreme users10min
Criteria for insights and the final HMW articulation10min
Exercise: Final articulation HMW and the persona(s) you target1h
Additional readings: About insights10min
3 exercícios práticos
Practice Quiz M2BL56min
Practice Quiz M2BL66min
Graded Quiz Module 2A&2B20min
Semana
4
3 horas para concluir

MODULE 3A: IDEATION

5 vídeos (Total 33 mín.), 2 leituras, 3 testes
5 videos
Ideation: rules for ideas generation7min
Ideation: tips for ideas generation and fixation effect9min
Ideation workshop at Paris Chamber of Commerce4min
Concept development6min
2 leituras
Module Description10min
How to present a concept?10min
2 exercícios práticos
Practice Quiz M3AL110min
Practice Quiz M3AL210min
4.6
9 avaliaçõesChevron Right

Principais avaliações do Design Thinking

por KAMay 1st 2019

Well done. Only nit was that many of the supplimental reading materials were behind pay walls and I couldn't access them.

Instrutores

Avatar

Sihem Jouini

Associate Professor
Informations Systems and Operations Management

Comece a trabalhar rumo ao seu mestrado

Este curso é parte da graduação 100% on-line MSc in Innovation and Entrepreneurship da HEC Paris. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Sobre Programa de cursos integrados Gestão da inovação e Design Thinking

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
Gestão da inovação e Design Thinking

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

  • Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.

    You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.

    The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.

    The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).

    The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.

    Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.