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Voltar para Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Comentários e feedback de alunos de Design-Led Strategy: Design thinking for business strategy and entrepreneurship da instituição Universidade de Sydney

850 classificações
225 avaliações

Sobre o curso

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Melhores avaliações


19 de ago de 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


17 de set de 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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101 — 125 de 228 Avaliações para o Design-Led Strategy: Design thinking for business strategy and entrepreneurship

por Biswanath R

2 de abr de 2022

Very crisp understanding I got from this course on Design Thinking

por Jérôme D

18 de abr de 2020

This course was interesting and well organised. I recommend it.

por Regina R

29 de jan de 2020

Very clear content and proactive way to apply the knowloadge.

por Qing Z

23 de jan de 2022

This is one of the best Design Thinking courses I have.

por Najem d

27 de ago de 2018

It's a rare opportunity to raise quality for leadership

por X. C

3 de out de 2021

Nice structured and systemic course! High recommended!

por Steven B E

8 de mai de 2021

It is an excellent course, with very helpful material.

por Jose C C

19 de out de 2020

I really enjoyed the course. It is really innovative.

por Amy L

17 de nov de 2019

Wonderful, informative and practical, thanks so much!

por Joycemille R

22 de dez de 2021

This course is didatic and it has a clear contents.

por Anthony C A

10 de dez de 2020

this course helped me a lot in design thinking area

por Juan J F

19 de ago de 2018

Great opportunity to upgrade my bussiness knoledge.

por Vamsee J

12 de jun de 2020

Teaches you Design Strategy in a practical manner.

por Henrique C

8 de jun de 2020

Great content, lecture very good. Highly recommend

por Nnoli O

8 de jul de 2021

Very detailed training!!! Well packaged course!!

por sameer p

15 de fev de 2019

great course and thanks for giving it for free

por dahianna a n m

24 de mar de 2022

muy practico y con conceptos innovadores

por Ganesh H D o M

6 de mar de 2021

Best course offered by University of sydney

por Christian A

23 de mai de 2019

I really learned what I expected to learn.

por Nutthakarn S

10 de fev de 2019

Course is very clearly, easy to understand

por Sanjay M

19 de jun de 2020

A very detailed step into Design Thinking

por Wim V

19 de mai de 2020

Very well structured course, interactive!

por Anoop D

28 de jun de 2020

all modules are described efficiently

por Giuseppe L

7 de abr de 2019

A very well done course! Recommended.


4 de nov de 2019

very nice course, than you coursera