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Voltar para Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Comentários e feedback de alunos de Design-Led Strategy: Design thinking for business strategy and entrepreneurship da instituição Universidade de Sydney

4.6
estrelas
850 classificações
225 avaliações

Sobre o curso

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Melhores avaliações

JJ

19 de ago de 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

17 de set de 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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226 — 228 de 228 Avaliações para o Design-Led Strategy: Design thinking for business strategy and entrepreneurship

por Felipe E V C

12 de jul de 2020

This course is extremely basic and isn't really worth your time. The weekly assignments aren't challenging nor highly revealing and the whole course could've been summarized in a single week as part of a bigger one. The final assessment is the creation of a Business Model Canvas which isn't really explained in the lessons and you could just Google how to make it if you've never seen one before. The main instructor Eric Knight barely appears in the course and all the lessons are provided by Dr Carla Harris; this is actually the only good thing about the course since she is very well prepared and knowledgeable. Still there are way better design thinking courses in Coursera so check out those before because sadly this one isn't worth it.

por Sven P

22 de mar de 2021

This course is a beginners Design Thinking class. Thus, the description of the course is misleading. Concerning strategy, the only focus is on the Business Model Canvas. The case studies are limited to financial institutions.

por Markus W

4 de mar de 2021

Monologues instead of didactics; could be delivered as Podcast ;-(

No suitable, accompanying learning material