House of Quality

Loading...
Do curso por Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
Customer Insights: New Product Development Orientation
1 rating
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
1 rating
Na lição
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Conheça os instrutores

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business