Informações sobre o curso
3.3
3 classificações
1 avaliações
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Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 24 horas para completar

Sugerido: 8 weeks of study, 4 hours per week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 24 horas para completar

Sugerido: 8 weeks of study, 4 hours per week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Theory of cultural industries

This module gives an overview of main theories of cultural industries. We'll also talk about theories of creative industries and notion of creativity in general. You will get “research optics” to analyze cultural goods....
Reading
14 vídeos (total de (Total 105 mín.) min), 1 teste
Video14 videos
Introduction2min
Main terms6min
Course methodology12min
How to understand industrialization8min
Main theoretical foundations of cultural industry theories4min
Frankfurt school view on industrialization of culture7min
Political economy view on industrialization of culture6min
Information and knowledge economy5min
Main periods in contemporary theories of cultural industries7min
The early school of cultural industries8min
From cultural industries to content industries5min
Contemporary challenges in digital world16min
Creative industries and its origins9min
Quiz1 exercício prático
Test 130min
Semana
2
Horas para completar
4 horas para concluir

Main principles of classic cultural industries

We'll talk about peculiarities of cultural goods, models of their commercialization and risks of their production. You will also learn relationships between different actors of cultural production....
Reading
9 vídeos (total de (Total 83 mín.) min), 2 testes
Video9 videos
Failure to apply Marxist theory6min
Marketing of demand instead of marketing of supply9min
Strategies of risk minimization11min
Craft work and independence of authors9min
How to classify cultural products?8min
Cultural products outside industrial model9min
Models of valorization in cultural industries8min
Function of editor6min
Quiz1 exercício prático
Test 210min
Semana
3
Horas para completar
2 horas para concluir

History of reproducibility in media

During this week we'll consider historical context of industrialization of culture. In particular, industrialization of print media, audiovisual media and immaterial media will be studied....
Reading
19 vídeos (total de (Total 120 mín.) min), 1 teste
Video19 videos
Printed book as the first reproducible media8min
Difference between written book market and printed book market12min
Copyright and its functions in industrial book production4min
Industrialization of periodicals and double conversion model8min
Movie sector and recorded music as media industries5min
Recorded music: between phonograph and gramophone5min
Mass consumption of music: model of service4min
From model of service towards model of mass-sold good4min
Early film entertainment models: personal vs collective consumption4min
Movie as experimental production3min
Industrial organization of first movie studios8min
From Hollywood classics to “blockbusters model”6min
Television, radio and interactive digital networks as immaterial goods and services4min
Radio: from equipment logics to content logics and commercial model5min
Network radio and television5min
Television as an industry9min
Diversification of the audiovisual production4min
Digital platforms as universal reproducibility6min
Quiz1 exercício prático
Test 330min
Semana
4
Horas para completar
4 horas para concluir

Evolution of cultural industries in digital age

During this week we'll learn transformations of cultural industries after digital revolution. We'll touch upon changes in business models, platforms and general logics shaping cultural industries in digital era....
Reading
16 vídeos (total de (Total 130 mín.) min), 2 testes
Video16 videos
Appearance of new products: material vs immaterial8min
Further industrialization7min
Mediatization of everyday life8min
Individualization of cultural practices9min
Theory of communication needs and its evolution in digital environment9min
Platforms independence13min
Persistence of two general models8min
Crowdfunding and other quasi-models of direct purchase9min
Between proprietary and free access platforms6min
Shift in blockbuster model (long tail)6min
UGC shift and changes in production chain7min
User generated content8min
Self-publication and open access as a shift to alternative production8min
Media piracy as alternative production4min
Decline in media advertising7min
Quiz1 exercício prático
Test 410min

Instrutores

Avatar

Iliya Kiria

Professor
Department of Media

Sobre National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more. Learn more on www.hse.ru...

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