Informações sobre o curso: Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods. This course will help you to: - Identify main peculiarities of cultural and symbolic goods in their difference with other branches of economy in terms of production chain, risks, relationship between different stages of production. - Be able to analyze cultural products and symbolic goods from the organizational, economic, business model point of view. - Be able to invent new business models and analyze cultural products in terms of their productions risk. - Be able to analyze cultural policies and creative industries/clusters policies. Main prerequisite to this course is to be able to produce analytical texts in humanities. Normally the course addresses all students of master level interested in peculiarities of media and cultural economy and management. This course is strongly not recommended for those who: - Analyse any market or industry only in microeconomic terms (supply and demand, level of competitions etc). This course is not about market but about peculiarities of symbolic goods; - Try to interpret culture only in terms of marketing and management (i.e. culture is considered like a simple good to be sold to the consumer). This course considers it more broadly like a human agency to produce meanings of everyday life. That’s why cultural goods are different and can not be interpreted exclusively in terms of consuming and need more or less state support; - Try to interpret culture like pure “art” and consequently are absolutely not preoccupied by organizational aspect of its working. This course uses a large number of concepts coming from different fields of science: political economy of communications, cultural studies, sociology etc. Some aspects of the course are commented by known scholars in this field such as David Hesmondhalgh (University of Leeds), Phillipe Bouquillion (University Paris 13 Nord), Bernard Miege (Grenoble Alpes University).
Para quem é direcionado este curso: Students from variety of fields but mainly from two main spheres: cultural studies and arts students and students from management field.
Desenvolvido por: National Research University Higher School of Economics
Ministrado por: Iliya Kiria, Professor
Department of Media
| Compromisso | 8 weeks of study, 4 hours per week |
| Idioma | English |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
Programa
SEMANA 1
Theory of cultural industries
This module gives an overview of main theories of cultural industries. We'll also talk about theories of creative industries and notion of creativity in general. You will get “research optics” to analyze cultural goods.
14 vídeos
- Vídeo: Course promo
- Vídeo: Introduction
- Vídeo: Main terms
- Vídeo: Course methodology
- Vídeo: How to understand industrialization
- Vídeo: Main theoretical foundations of cultural industry theories
- Vídeo: Frankfurt school view on industrialization of culture
- Vídeo: Political economy view on industrialization of culture
- Vídeo: Information and knowledge economy
- Vídeo: Main periods in contemporary theories of cultural industries
- Vídeo: The early school of cultural industries
- Vídeo: From cultural industries to content industries
- Vídeo: Contemporary challenges in digital world
- Vídeo: Creative industries and its origins
Nota atribuída: Test 1
SEMANA 2
Main principles of classic cultural industries
We'll talk about peculiarities of cultural goods, models of their commercialization and risks of their production. You will also learn relationships between different actors of cultural production.
9 vídeos
- Vídeo: Risk, value and demand for cultural products
- Vídeo: Failure to apply Marxist theory
- Vídeo: Marketing of demand instead of marketing of supply
- Vídeo: Strategies of risk minimization
- Vídeo: Craft work and independence of authors
- Vídeo: How to classify cultural products?
- Vídeo: Cultural products outside industrial model
- Vídeo: Models of valorization in cultural industries
- Vídeo: Function of editor
Nota atribuída: Test 2
Nota atribuída: Peer-review task of week 2
SEMANA 3
History of reproducibility in media
During this week we'll consider historical context of industrialization of culture. In particular, industrialization of print media, audiovisual media and immaterial media will be studied.
19 vídeos
- Vídeo: What is reproducibility in media?
- Vídeo: Printed book as the first reproducible media
- Vídeo: Difference between written book market and printed book market
- Vídeo: Copyright and its functions in industrial book production
- Vídeo: Industrialization of periodicals and double conversion model
- Vídeo: Movie sector and recorded music as media industries
- Vídeo: Recorded music: between phonograph and gramophone
- Vídeo: Mass consumption of music: model of service
- Vídeo: From model of service towards model of mass-sold good
- Vídeo: Early film entertainment models: personal vs collective consumption
- Vídeo: Movie as experimental production
- Vídeo: Industrial organization of first movie studios
- Vídeo: From Hollywood classics to “blockbusters model”
- Vídeo: Television, radio and interactive digital networks as immaterial goods and services
- Vídeo: Radio: from equipment logics to content logics and commercial model
- Vídeo: Network radio and television
- Vídeo: Television as an industry
- Vídeo: Diversification of the audiovisual production
- Vídeo: Digital platforms as universal reproducibility
Nota atribuída: Test 3
SEMANA 4
Evolution of cultural industries in digital age
During this week we'll learn transformations of cultural industries after digital revolution. We'll touch upon changes in business models, platforms and general logics shaping cultural industries in digital era.
16 vídeos
- Vídeo: Diversification of channels
- Vídeo: Appearance of new products: material vs immaterial
- Vídeo: Further industrialization
- Vídeo: Mediatization of everyday life
- Vídeo: Individualization of cultural practices
- Vídeo: Theory of communication needs and its evolution in digital environment
- Vídeo: Platforms independence
- Vídeo: Persistence of two general models
- Vídeo: Crowdfunding and other quasi-models of direct purchase
- Vídeo: Between proprietary and free access platforms
- Vídeo: Shift in blockbuster model (long tail)
- Vídeo: UGC shift and changes in production chain
- Vídeo: User generated content
- Vídeo: Self-publication and open access as a shift to alternative production
- Vídeo: Media piracy as alternative production
- Vídeo: Decline in media advertising
Nota atribuída: Test 4
Nota atribuída: Peer review task of week 4
SEMANA 5
Concentration in the field of cultural industries
This week concerns concentration in cultural industries. We'll talk about the meaning of concentration processes for cultural industries. Also we'll trace the main changes in large media and cultural conglomerates.
11 vídeos
- Vídeo: Symbolic goods as hybrid goods
- Vídeo: Concentration as a threat to opinions’ diversity
- Vídeo: Economic science critic on the media concentration
- Vídeo: Political economy critic on the media concentration
- Vídeo: Critic of the international concentration
- Vídeo: Early mass media concentration
- Vídeo: Horizontal and vertical concentrations
- Vídeo: Media conglomerates in the mid of XX century
- Vídeo: Diagonal concentration and diversification of cultural industries
- Vídeo: Re-specialization and narrowing corporate perimeter in the XXI century
- Vídeo: Financial logics of the concentration
Nota atribuída: Test 5
SEMANA 6
Creative industries and cultural industries
Theoretical concepts of creative industries will be covered during this week. We'll also operationalize such terms as creative class, creative economy and creative work. Some worrds will be said about different approaches to creative policy.
13 vídeos
- Vídeo: Different kinds of creativity
- Vídeo: Individual creativity and true creativity
- Vídeo: Creative class as concept
- Vídeo: Economic, technological and cultural creativity
- Vídeo: Creativity: particular product or particular form of activity
- Vídeo: Creative industries and creative economy as political idea
- Vídeo: Different approaches to define creative industries
- Vídeo: Creative industries as technology driven project
- Vídeo: Creative economy as continuation of information economy concept
- Vídeo: Creativity, social development and its critique
- Vídeo: Relationships between media industries and cultural industries
- Vídeo: Model of concentric circles
- Vídeo: Main features of cultural industries not working for creative industries
Nota atribuída: Test 6
Nota atribuída: Peer review task of week 6
SEMANA 7
Education as creative industry
Theories of creative industries will be applied for analysis of education. Using the concept of creativity we'll explore new forms of education in universities.
12 vídeos
- Vídeo: Industrialization of education
- Vídeo: Academic creativity
- Vídeo: Evolution of different forms of creativity within university
- Vídeo: Creativity in scholastic university
- Vídeo: Creativity in Humboldt university
- Vídeo: Creativity in the universities of new forms
- Vídeo: Applicability of cultural and creative industries theory to the academic world
- Vídeo: Academic contract and contract in cultural industries
- Vídeo: Education from standard to blockbuster model
- Vídeo: Online education and creative industries challenges
- Vídeo: Creative writing as example of the creativity development in academia
- Vídeo: Critique of the new creative university
Nota atribuída: Test 7
Nota atribuída: Peer review task of week 7
SEMANA 8
Policies in the field of creative and cultural industries
During this week we'll talk about different approaches to policies in cultural and creative industries. You will learn main principles of regulation in such industries.
12 vídeos
- Vídeo: Origins of cultural policy
- Vídeo: Media and culture between private goods and public goods
- Vídeo: Neo-liberal approach to culture and media
- Vídeo: Cultural exception approach to cultural policy
- Vídeo: Cultural identity protection argument
- Vídeo: Audiovisual spectrum regulation policy
- Vídeo: Public media regulation policy
- Vídeo: Cultural identity protection policies
- Vídeo: Industrial development policies
- Vídeo: Pluralism protection and content regulation policies
- Vídeo: Policies in the field of creative clusters
- Vídeo: Education, cultural and media policies
Nota atribuída: Test 8
Perguntas frequentes
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Desenvolvedores
National Research University Higher School of Economics
National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more.
Learn more on www.hse.ru
Custo
| Comprar curso | |
|---|---|
| Acesso aos materiais do curso | Disponível |
| Acesso a materiais valendo nota | Disponível |
| Receba uma nota final | Disponível |
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