Cultural and creative industries

National Research University Higher School of Economics

Informações sobre o curso

24,014 visualizações recentes

Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods. 
This course will help you to: 
  - Identify main peculiarities of cultural and symbolic goods in their difference with other branches of economy in terms of production chain, risks, relationship between different stages of production. 
  - Be able to analyze cultural products and symbolic goods from the organizational, economic, business model point of view.
  - Be able to invent new business models and analyze cultural products in terms of their productions risk.  
  - Be able to analyze cultural policies and creative industries/clusters policies.

Main prerequisite to this course is to be able to produce analytical texts in humanities. Normally the course addresses all students of master level interested in peculiarities of media and cultural economy and management. This course is strongly not recommended for those who:
  - Analyse any market or industry only in microeconomic terms (supply and demand, level of competitions etc). This course is not about market but about peculiarities of symbolic goods;
  - Try to interpret culture only in terms of marketing and management (i.e. culture is considered like a simple good to be sold to the consumer). This course considers it more broadly like a human agency to produce meanings of everyday life. That’s why cultural goods are different and can not be interpreted exclusively in terms of consuming and need more or less state support;
  - Try to interpret culture like pure “art” and consequently are absolutely not preoccupied by organizational aspect of its working.  

This course uses a large number of concepts coming from different fields of science: political economy of communications, cultural studies, sociology etc. Some aspects of the course are commented by known scholars in this field such as David Hesmondhalgh (University of Leeds), Phillipe Bouquillion (University Paris 13 Nord), Bernard Miege (Grenoble Alpes University).

Do you have technical problems? Write to us: coursera@hse.ru

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 22 horas para completar

Inglês

Legendas: Inglês

Instrutores

Iliya Kiria

Professor

Department of Media

15,774 aprendizes

2 Cursos

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 22 horas para completar

Inglês

Legendas: Inglês

oferecido por

National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more.

Programa - O que você aprenderá com este curso

Semana

Semana 1

3 horas para concluir

Theory of cultural industries

This module gives an overview of main theories of cultural industries. We'll also talk about theories of creative industries and notion of creativity in general. You will get “research optics” to analyze cultural goods.

3 horas para concluir

15 vídeos (Total 106 mín.), 1 leitura, 1 teste

15 videos

About the University1min

Course promo1min

Introduction2min

Main terms6min

Course methodology12min

How to understand industrialization8min

Main theoretical foundations of cultural industry theories4min

Frankfurt school view on industrialization of culture7min

Political economy view on industrialization of culture6min

Information and knowledge economy5min

Main periods in contemporary theories of cultural industries7min

The early school of cultural industries8min

From cultural industries to content industries5min

Contemporary challenges in digital world16min

Creative industries and its origins9min

1 leituras

About the University10min

1 exercício prático

Test 130min

Semana

Semana 2

3 horas para concluir

Main principles of classic cultural industries

We'll talk about peculiarities of cultural goods, models of their commercialization and risks of their production. You will also learn relationships between different actors of cultural production.

3 horas para concluir

9 vídeos (Total 83 mín.)

9 videos

Risk, value and demand for cultural products12min

Failure to apply Marxist theory6min

Marketing of demand instead of marketing of supply9min

Strategies of risk minimization11min

Craft work and independence of authors9min

How to classify cultural products?8min

Cultural products outside industrial model9min

Models of valorization in cultural industries8min

Function of editor6min

1 exercício prático

Test 230min

Semana

Semana 3

3 horas para concluir

History of reproducibility in media

During this week we'll consider historical context of industrialization of culture. In particular, industrialization of print media, audiovisual media and immaterial media will be studied.

3 horas para concluir

19 vídeos (Total 120 mín.)

19 videos

What is reproducibility in media?4min

Printed book as the first reproducible media8min

Difference between written book market and printed book market12min

Industrialization of periodicals and double conversion model8min

Movie sector and recorded music as media industries5min

Recorded music: between phonograph and gramophone5min

Mass consumption of music: model of service4min

From model of service towards model of mass-sold good4min

Early film entertainment models: personal vs collective consumption4min

Movie as experimental production3min

Industrial organization of first movie studios8min

From Hollywood classics to “blockbusters model”6min

Television, radio and interactive digital networks as immaterial goods and services4min

Radio: from equipment logics to content logics and commercial model5min

Network radio and television5min

Television as an industry9min

Diversification of the audiovisual production4min

Digital platforms as universal reproducibility6min

1 exercício prático

Test 330min

Semana

Semana 4

4 horas para concluir

Evolution of cultural industries in digital age

During this week we'll learn transformations of cultural industries after digital revolution. We'll touch upon changes in business models, platforms and general logics shaping cultural industries in digital era.

4 horas para concluir

16 vídeos (Total 130 mín.)

16 videos

Diversification of channels5min

Appearance of new products: material vs immaterial8min

Further industrialization7min

Mediatization of everyday life8min

Individualization of cultural practices9min

Theory of communication needs and its evolution in digital environment9min

Platforms independence13min

Persistence of two general models8min

Crowdfunding and other quasi-models of direct purchase9min

Between proprietary and free access platforms6min

Shift in blockbuster model (long tail)6min

UGC shift and changes in production chain7min

User generated content8min

Self-publication and open access as a shift to alternative production8min

Media piracy as alternative production4min

Decline in media advertising7min

1 exercício prático

Test 430min

Semana

Semana 5

2 horas para concluir

Concentration in the field of cultural industries

This week concerns concentration in cultural industries. We'll talk about the meaning of concentration processes for cultural industries. Also we'll trace the main changes in large media and cultural conglomerates.

2 horas para concluir

11 vídeos (Total 74 mín.)

11 videos

Symbolic goods as hybrid goods5min

Concentration as a threat to opinions’ diversity7min

Economic science critic on the media concentration5min

Political economy critic on the media concentration6min

Critic of the international concentration7min

Early mass media concentration3min

Horizontal and vertical concentrations5min

Media conglomerates in the mid of XX century6min

Diagonal concentration and diversification of cultural industries6min

Re-specialization and narrowing corporate perimeter in the XXI century10min

Financial logics of the concentration6min

1 exercício prático

Test 530min

Semana

Semana 6

3 horas para concluir

Creative industries and cultural industries

Theoretical concepts of creative industries will be covered during this week. We'll also operationalize such terms as creative class, creative economy and creative work. Some worrds will be said about different approaches to creative policy.

3 horas para concluir

13 vídeos (Total 96 mín.)

13 videos

Different kinds of creativity5min

Individual creativity and true creativity5min

Creative class as concept8min

Economic, technological and cultural creativity4min

Creativity: particular product or particular form of activity4min

Creative industries and creative economy as political idea9min

Different approaches to define creative industries7min

Creative industries as technology driven project6min

Creative economy as continuation of information economy concept8min

Creativity, social development and its critique13min

Relationships between media industries and cultural industries9min

Model of concentric circles4min

Main features of cultural industries not working for creative industries7min

1 exercício prático

Test 630min

Semana

Semana 7

3 horas para concluir

Education as creative industry

Theories of creative industries will be applied for analysis of education. Using the concept of creativity we'll explore new forms of education in universities.

3 horas para concluir

12 vídeos (Total 93 mín.)

12 videos

Industrialization of education5min

Academic creativity7min

Evolution of different forms of creativity within university8min

Creativity in scholastic university9min

Creativity in Humboldt university5min

Creativity in the universities of new forms6min

Applicability of cultural and creative industries theory to the academic world9min

Academic contract and contract in cultural industries11min

Education from standard to blockbuster model7min

Online education and creative industries challenges8min

Creative writing as example of the creativity development in academia4min

Critique of the new creative university8min

1 exercício prático

Test 730min

Semana

Semana 8

2 horas para concluir

Policies in the field of creative and cultural industries

During this week we'll talk about different approaches to policies in cultural and creative industries. You will learn main principles of regulation in such industries.

2 horas para concluir

12 vídeos (Total 96 mín.)

12 videos

Origins of cultural policy10min

Media and culture between private goods and public goods6min

Neo-liberal approach to culture and media8min

Cultural exception approach to cultural policy9min

Cultural identity protection argument7min

Audiovisual spectrum regulation policy8min

Public media regulation policy8min

Cultural identity protection policies6min

Industrial development policies10min

Pluralism protection and content regulation policies9min

Policies in the field of creative clusters5min

Education, cultural and media policies4min

1 exercício prático

Test 830min

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
O acesso a palestras e tarefas depende do tipo de inscrição. Se você participar de um curso como ouvinte, você poderá ver quase todo o conteúdo do curso gratuitamente. Para acessar tarefas valendo nota e obter um Certificado, você precisará adquirir a experiência do Certificado, durante ou após a participação como ouvinte. Se você não vir a opção de participar como ouvinte:
o curso pode não oferecer essa opção. Você pode experimentar um teste gratuito ou solicitar o auxílio financeiro.
Em vez disso, o curso pode oferecer 'Curso completo, sem Certificado'. Com esta opção, é possível ver todo o conteúdo do curso, enviar as avaliações necessárias e obter uma nota final. Isso também significa que você não poderá comprar uma experiência de Certificado.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Is financial aid available?
Sim, a Coursera oferece auxílio financeiro aos alunos que não podem pagar a taxa. Faça a solicitação clicando no link Auxílio financeiro, abaixo do botão "Inscreva-se" à esquerda. Você será solicitado a preencher um formulário e será notificado se for aprovado. Saiba mais.
Ganharei créditos universitários por concluir o curso?
Este curso não oferece créditos universitários, mas algumas universidades podem aceitar certificados de cursos que podem ser convertidos em créditos. Entre em contato com sua instituição para saber mais. Com os cursos on-line e os certificados Mastertrack™ do Coursera, é possível ganhar créditos universitários.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.

Cultural and creative industries