In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Informações sobre o curso
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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- 4 stars26,22%
- 3 stars6,22%
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Principais avaliações do CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT
I hereby would like to say thank you for this valuable opportunity. Best regards,
Very useful information much of which is still relevant in 2020. I also appreciate the reading material that's provided as PDFs.
Excelente, sobretodo el tema de audiencias virtuales y herramientas de medios y plataformas
A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!
Sobre Programa de cursos integrados Estratégia de conteúdo para profissionais
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
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