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Voltar para Content Strategy for Professionals: Managing Content

Comentários e feedback de alunos de Content Strategy for Professionals: Managing Content da instituição Universidade Northwestern

303 classificações

Sobre o curso

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

Melhores avaliações


24 de abr de 2020

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.


12 de mar de 2021

A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!

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26 — 47 de 47 Avaliações para o Content Strategy for Professionals: Managing Content

por Vivianne R C

30 de abr de 2020

It is a direct course with many practical lessons!

por Frederico T

4 de out de 2017

Deep dive into the process. Productive assignment

por Prasanna

20 de jul de 2022

I am so glad and lucky to attending this course.

por Muhammad I

3 de set de 2017

An excellent course for every body.

por Lucia H

20 de jun de 2017

Great content, to the point!

por Kolab H

25 de set de 2021

It good learning

por Tayo A

21 de mar de 2021

Great course!

por Nhat Q L

20 de fev de 2019

Great class!

por Shyam R R

8 de jul de 2019

Good topics

por Tong V C

27 de dez de 2020

very good

por Paramjit S

23 de fev de 2019


por Jessica X

5 de set de 2017


por Quinton R A

2 de mai de 2020

The Information In the course Is great but my biggest complaint Is the peer review. The course started off by saying there Is no grade, yet the peer review acts like a grade. It makes It difficult to progress and complete the certificate when no one Is reviewing your work.

por Denise L

1 de set de 2020

Clear and concise information with clear practical applications and a great mix of theory + examples.

por Edward B

20 de abr de 2016

Good course, but the assignment was underwhelming compared with the other courses.

por Johanna C v R

29 de nov de 2016

Very useful, practical and with real-world scenarios.

por Vay R

9 de dez de 2016

Social media IMC and IBM interview was amazing

por Lauren R

15 de set de 2021

it was very useful and easy to follow

por Vaidehi B M

5 de ago de 2017

Found this module useful.

por Déborah J P

14 de abr de 2016

Interesting material

por A B H

1 de out de 2020

The content was a bit dated. It really should be updated.

por Corrie B

11 de mai de 2021

This content was not super in depth, and it relied heavily on tech concepts and trends from over five years ago.