Informações sobre o curso
4.5
161 classificações
23 avaliações
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 6 hours to complete

Sugerido: 1-3 hours/week...
Comment Dots

English

Legendas: English...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 6 hours to complete

Sugerido: 1-3 hours/week...
Comment Dots

English

Legendas: English...

Programa - O que você aprenderá com este curso

Week
1
Clock
1 hora para concluir

Platforms and Design

Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design....
Reading
7 vídeos (Total de 29 min), 5 leituras
Video7 videos
Media and Platform Variations3min
Storytelling Changes Across Multimedia8min
Storytelling Changes Across Platforms3min
What is Design?2min
Evaluating Content Design3min
Usability Testing3min
Reading5 leituras
What is Content Strategy?10min
Course Content and Schedule10min
How Do I Get The Most Out Of This Course?10min
Meet the Team10min
The Visual Experience10min
Week
2
Clock
3 horas para concluir

Social and Mobile Media

Module 2 is dedicated to utilizing social and mobile media....
Reading
4 vídeos (Total de 23 min), 3 leituras, 1 teste
Video4 videos
Virtual Communities9min
Differentiated Messaging4min
Tools to Use at Work5min
Reading3 leituras
The Case Study10min
The Utilitarian Experience10min
The Inspiration Experience10min
Week
3
Clock
2 horas para concluir

Managing Content and IP

Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy....
Reading
10 vídeos (Total de 73 min), 4 leituras
Video10 videos
Legal Protection7min
Using Credible Content From Brands4min
Outsourcing vs. In-House Creation5min
Introduction to IBM4min
Communicate Effectively in a Digital World8min
Leveraging Talent2min
A Revolutionary View of Marketing14min
Watson: The Computer that Learns8min
Summary of Content Strategy's Future7min
Reading4 leituras
Appendix10min
Download the Toolkit10min
Join us for MOOC 3 - Expanding Your Content's Reach!10min
Other Resources10min
4.5

Melhores avaliações

por YLNov 8th 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

por ATMar 13th 2018

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

Instrutores

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

John Lavine

Founder, Professor and Director, Media Management Center

Sobre Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Sobre o Programa de cursos integrados Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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