This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog.
oferecido por
Estratégia Competitiva (Chinês)
Universidade Ludwig-Maximilians de Munique (LMU)Informações sobre o curso
13,219 visualizações recentes
Resultados de carreira do aprendiz
29%
consegui um benefício significativo de carreira com este curso
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 11 horas para completar
Chinês (simplificado)
Legendas: Chinês (simplificado), Inglês
Habilidades que você terá
Game TheoryStrategic ThinkingCompetition (Economics)Porter'S Five Forces AnalysisStrategic Management
Resultados de carreira do aprendiz
29%
consegui um benefício significativo de carreira com este curso
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 11 horas para completar
Chinês (simplificado)
Legendas: Chinês (simplificado), Inglês
oferecido por
Universidade Ludwig-Maximilians de Munique (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Programa - O que você aprenderá com este curso
2 horas para concluir
关注你的竞争对手 Take Care of Your Competitors
在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。
2 horas para concluir
9 vídeos (Total 68 mín.)
9 videos
简介 Introduction3min
博弈设定 Game Setting6min
消除劣势策略 Eliminating Dominated Strategies11min
纳什均衡 Nash Equilibrium11min
囚徒困境 Prisoners' Dilemma3min
博弈设定 Game Setting10min
逆向归纳法 Backward Induction8min
可信威胁 Credible Threats10min
小结 Wrap Up2min
3 exercícios práticos
测验：同时博弈 Simultaneous Games10min
测验：序贯博弈 Sequential Games10min
测验：关注你的竞争对手 Take Care of Your Competitors20min
2 horas para concluir
企业为何要合作 Why Firms Work Together
根据经济学理论，企业会在市场上相互竞争。实际上，他们也常常进行友好合作。在本模块中，我们将尝试了解为什么合作会给相关企业带来好处，借此评估促进或阻碍合作的因素并将其应用到不同示例中。
2 horas para concluir
9 vídeos (Total 61 mín.)
9 videos
简介 Introduction2min
合作的原因 Reasons for Cooperation3min
有限次重复 Finite Repetition9min
逆向归纳法 Backward Induction9min
无限次重复 Infinite Repetition10min
影响合作的因素 Factors Influencing Cooperation8min
积极承诺 Aggressive Commitment10min
合作承诺 Cooperative Commitment4min
小结 Wrap Up2min
5 exercícios práticos
测验：合作的原因 Reasons for Cooperation6min
测验：有限次重复 Finite Repetition8min
测验：无限次重复 Infinite Repetition8min
测验：承诺 Commitment8min
测验：企业为何要合作 Why Firms Work Together20min
1 hora para concluir
互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships
在本模块中，我们将介绍互补产品的概念，并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售，以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后，我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。
1 hora para concluir
7 vídeos (Total 43 mín.)
7 videos
简介 Introduction2min
互补产品：示例和定义 Complements: Examples and Definitions7min
通用策略 Generic Strategies8min
正外部性 Positive Externalities9min
示例 Examples4min
战略合作伙伴关系 Strategic Partnerships7min
小结 Wrap Up3min
4 exercícios práticos
测验：互补产品 Complements8min
测验：互补产品策略 Strategies for Complements8min
测验：互补产品和合作 Complements and Cooperation8min
测验：互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships20min
2 horas para concluir
进入新市场 Entering a New Market
本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具，再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象，了解现有企业为了阻挡新竞争者进入市场需要采取的措施。
2 horas para concluir
10 vídeos (Total 81 mín.)
10 videos
简介 Introduction1min
市场吸引力 Market Attractiveness6min
结构性进入壁垒 Structural Entry Barriers12min
战略性进入壁垒 Strategic Entry Barriers6min
承诺 / 价值链重构 Commitment/Value Chain Reconfiguration10min
柔道战略 / 利基市场 Judo Economics/Niche Market10min
结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment12min
限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing8min
先占策略 Pre-Emption5min
小结 Wrap Up3min
4 exercícios práticos
测验：市场选择和进入壁垒 Market Choice and Entry Barriers10min
测验：进入策略 Entry Strategies8min
测验：进入遏制 Entry Deterrence10min
测验：进入新市场 Entering a New Market20min
Avaliações
Principais avaliações do ESTRATÉGIA COMPETITIVA (CHINÊS)
por XX26 de Jun de 2018
If the quiz and exam can be selected between chinese and english, it could be much better. Some questions in exams just get harder due to the inacurracy of translation into chinese.
por ZF18 de Nov de 2015
J'aime bien ce cours, le professeur est très sympa. Il fait des plans clairs mais hors les contenus, il faut lire beaucoup des ressources complémentaire pour les bien comprendre.
por YY19 de Ago de 2015
very good course to let you know how is the strategy, and how you set up the strategy
por PZ6 de Set de 2015
It's a great course, which gives us a basic understanding of competative strategdy.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
© 2020 Coursera Inc. Todos os direitos reservados.
