Informações sobre o curso
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Prazos flexíveis

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Nível intermediário

Aprox. 8 horas para completar

Sugerido: 9 weeks of study, 2,5 hours/week...

Inglês

Legendas: Inglês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 8 horas para completar

Sugerido: 9 weeks of study, 2,5 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
2 horas para concluir

Introduction

This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology. ...
7 vídeos (total de (Total 63 mín.) min), 1 leitura, 1 teste
7 videos
Defining Communication10min
Defining Theory10min
Theory and Research9min
The Essence of Knowledge6min
Craig’s 7 Traditions in Communication Theory13min
What's next?10min
1 leituras
Extra readings. About communication science40min
1 exercício prático
Week 1 Test (Introduction)14min
Semana
2
2 horas para concluir

Interpersonal communication

Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication....
6 vídeos (total de (Total 39 mín.) min), 1 leitura, 1 teste
6 videos
Politeness Theory8min
Social Exchange Theories3min
Interdependence Theory7min
Equity Theory6min
Case: Applying Theory to Practice5min
1 leituras
Extra readings. More about interpersonal communication theories40min
1 exercício prático
Week 2 Test (Interpersonal Communication)16min
Semana
3
1 hora para concluir

Group Communication

How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication....
7 vídeos (total de (Total 57 mín.) min), 1 leitura, 1 teste
7 videos
Group Culture and Role of Leadership I7min
Group Culture and Role of Leadership II5min
Groupthink6min
Structuration and Communication5min
Symbolic Convergence in Group Communication6min
Functional Theory of Group Decision Making11min
1 leituras
Believe me, I am one of you! The role of common group affiliation in crisis communication10min
1 exercício prático
Week 3 Test (Group Communication)20min
Semana
4
2 horas para concluir

Public Rhetoric and Persuasion

The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication. ...
6 vídeos (total de (Total 83 mín.) min), 1 leitura, 1 teste
6 videos
Elaboration Likelihood Model15min
Theory of Planned Behaviour11min
Narrative Paradigm13min
Digital Rhetoric11min
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16min
1 leituras
Preparing for the case analysis10min
1 exercício prático
Week 4 Test (Rhetorics)20min
Semana
5
2 horas para concluir

Mass communication and media effects

In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end. ...
8 vídeos (total de (Total 105 mín.) min), 1 leitura, 1 teste
8 videos
Agenda Setting and Framing16min
The Medium is the Message. Media Ecology by Marshal McLuhan I9min
The Medium is the Messagee. Media Ecology by Marshal McLuhan II13min
Cultivation Theory10min
Selective Exposure. As a Way to Reduce Cognitive Dissonance14min
The Audience is Active. Uses and Gratifications Theory11min
Applying Theory to Practice: 'Motivations for multi-screening: an exploratory study on motivations and gratifications'14min
1 leituras
Motivations for multi-screening an exploratory study on motivations and gratifications20min
1 exercício prático
Week Test 5 (Media effects)20min
Semana
6
2 horas para concluir

Social Media

Social media in general can be considered as a quite new phenomenon. In this lecture we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences....
7 vídeos (total de (Total 76 mín.) min), 1 leitura, 1 teste
7 videos
Understanding Social Media: Three Main Approaches10min
Networked: How Do We Approach Social Interactions12min
Online Communities: Common Bond VS Common Identity I10min
Online Communities: Common Bond VS Common Identity II9min
Affordances in Social Media Research8min
Applying Theory to Practice: ‘Social media affordances: Enabling customer engagement’8min
1 leituras
Social media affordances Enabling customer engagement10min
1 exercício prático
Week 6 Test (Social Media)12min
Semana
7
2 horas para concluir

Theories of PR

This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics....
8 vídeos (total de (Total 96 mín.) min), 1 leitura, 1 teste
8 videos
Four Models of Public Relations9min
Excellence Theory7min
Situational Theory of Problem-Solving15min
Relationship Management Theory17min
Dialogic Theory14min
Fully Functioning Society Theory14min
Case: Applying Theory to Practice5min
1 leituras
A user approach to dialogic theory in a Facebook campaign on love and marriage10min
1 exercício prático
Week 7 Test (Theories of PR)18min
Semana
8
1 hora para concluir

Critical Theory in Communication

This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning....
6 vídeos (total de (Total 39 mín.) min), 1 leitura, 1 teste
6 videos
The Frankfurt School: Max Horkheimer, Theodor Adorno and Walter Benjamin8min
Herbert Marcuse and One-Dimensional Society5min
Jürgen Habermas and Transformation of Public Sphere6min
Critical Theory Beyond Habermas6min
Applying Theory to Practice: ‘One-Dimensional Modern Society and Paralyzed Communication’5min
1 leituras
Persuasion in crowdfunding An elaboration likelihood model of crowdfunding performance.pdf10min
1 exercício prático
Week 8 Test (Critical Theory in Communication )20min
Semana
9
4 horas para concluir

Theory guided communication

The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered....
8 vídeos (total de (Total 86 mín.) min), 2 testes
8 videos
Revising Interpersonal: Conflict in Interpersonal Communication7min
Group Communication, Leadership and Networking8min
Rhetoric: Dr.Fox Effect7min
How to Avoid Media Effects?9min
Getting Online: Social Presence and Etiquette of Digital Era14min
PR and Self-PRomotion12min
What is Critical in Critical Theory?12min
1 exercício prático
Final Test52min
4.5
3 avaliaçõesChevron Right

Melhores avaliações

por MAApr 4th 2019

Very Solid course to understand the background of our behavior and decisions making as well as what information we get and why.

Instrutores

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Olga Solovyeva

Lecturer
Integrated Communications Department, Faculty of Communication, Media and Design
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Maria Mordvinova

Head of BA Program in PR and Advertising
Integrated Communications Department, Faculty of Communication, Media and Design

Sobre National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

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