The Role of Distribution Channels in the Value Chain

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Do curso por IE Business SchoolIE Business School
Channel Management and Retailing
254 ratings
IE Business SchoolIE Business School
254 ratings
Curso 3 de 5 em Specialization Marketing Mix Implementation
Na lição
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.

Conheça os instrutores

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing