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Aprox. 7 horas para completar
Inglês
Legendas: Inglês

Resultados de carreira do aprendiz

33%

comecei uma nova carreira após concluir estes cursos

25%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 7 horas para completar
Inglês
Legendas: Inglês

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ESSEC Business School

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

3 horas para concluir

Introduction to case studies in business analytics with Accenture

3 horas para concluir
8 vídeos (Total 39 mín.)
8 videos
Market trends and key challenges in Analytics - Mickael Svilar2min
Why is Big Data really big? - Nicolas Glady5min
Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza7min
Big data & predictive maintenance in the Utilities sector - Rohit Banerji4min
Big data & advanced analytics in the Communications industry - Cian O’Hare4min
Advanced Analytics in the Public Service - Christopher Gray6min
Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady5min
3 exercícios práticos
Practice Quiz on resource Sector case8min
Practice Quiz on the Global Communication case10min
Practice quiz on the Public Service case8min
Semana
2

Semana 2

1 hora para concluir

Digital Transformation in the Media, the Financial Services and the Retail Sector

1 hora para concluir
7 vídeos (Total 48 mín.)
7 videos
Solution and success factors - Christine Removille15min
Introduction and key digital trends in Financial Services3min
Analytics capability based on “People like you"6min
How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield3min
How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing5min
Digital transformation and wrap-up6min
2 exercícios práticos
Practice quiz on the "Canal+" case study14min
Practice quiz on the financial service case study14min
Semana
3

Semana 3

3 horas para concluir

Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone

3 horas para concluir
12 vídeos (Total 41 mín.)
12 videos
Introduction and key challenges - Paul Pierotti2min
Correlation between life expectancy and health spending - Paul Pierotti1min
Presentation of 5 Health Analytics use cases - Paul Pierotti2min
Focus on Care Management for patients with chronic diseases - Paul Pierotti4min
Wrap up - Paul Pierotti1min
Advanced Analytics in the Pharmaceutical industry - Xavier Cimino7min
How to create value from data? - Fabrice Marque2min
Wrap up - Mickael Svilar1min
Data exploration is an iterative process - Nicolas Glady4min
Analytics exploration - Oonagh O’Shea & Noelle Doody4min
Wrap up & Capstone guidelines - Nicolas Glady2min
2 exercícios práticos
Practice quiz on the health service case14min
Practice quiz on the Life science industry case12min

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Sobre Programa de cursos integrados Análise estratégica empresarialAnálise Estratégica Empresarial

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Análise estratégica empresarialAnálise Estratégica Empresarial

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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