Informações sobre o curso
3.5
122 classificações
55 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 8 horas para completar

Sugerido: 5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês...
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 8 horas para completar

Sugerido: 5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês...

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Introduction to case studies in business analytics with Accenture

In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field....
Reading
8 vídeos (Total de 39 min), 4 testes
Video8 videos
Market trends and key challenges in Analytics - Mickael Svilar2min
Why is Big Data really big? - Nicolas Glady5min
Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza7min
Big data & predictive maintenance in the Utilities sector - Rohit Banerji4min
Big data & advanced analytics in the Communications industry - Cian O’Hare4min
Advanced Analytics in the Public Service - Christopher Gray6min
Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady5min
Quiz3 exercícios práticos
Practice Quiz on resource Sector case8min
Practice Quiz on the Global Communication case10min
Practice quiz on the Public Service case8min
Semana
2
Horas para completar
1 hora para concluir

Digital Transformation in the Media, the Financial Services and the Retail Sector

During this module, different real-life examples will be discussed. Christine Removille, Digital Marketing Lead at the European Level, will present a data-centric digital transformation at a French TV company: Canal +. Edwin Van der Ouderaa, Financial Services Lead, will then explain how digital developments and data are disrupting the financial service sector.At the end of each video there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field....
Reading
7 vídeos (Total de 48 min), 2 testes
Video7 videos
Solution and success factors - Christine Removille15min
Introduction and key digital trends in Financial Services3min
Analytics capability based on “People like you"6min
How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield3min
How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing5min
Digital transformation and wrap-up6min
Quiz2 exercícios práticos
Practice quiz on the "Canal+" case study14min
Practice quiz on the financial service case study14min
Semana
3
Horas para completar
3 horas para concluir

Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone

During this module, two different real-life examples will be discussed. First, Paul Pierotti, Managing Director at Accenture Digital, will explain how Analytics can transform how health services are delivered. Second Xavier Cimino, Managing Director in charge of the Analytics Practice in the Life Science industry for Europe, will present an award-winning project in this sector. At the end of each video, there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.Finally, Michael Svilar, Global Accenture Data Science Group Lead, will conclude the MOOC....
Reading
12 vídeos (Total de 41 min), 3 testes
Video12 videos
Introduction and key challenges - Paul Pierotti2min
Correlation between life expectancy and health spending - Paul Pierotti1min
Presentation of 5 Health Analytics use cases - Paul Pierotti2min
Focus on Care Management for patients with chronic diseases - Paul Pierotti4min
Wrap up - Paul Pierotti1min
Advanced Analytics in the Pharmaceutical industry - Xavier Cimino7min
How to create value from data? - Fabrice Marque2min
Wrap up - Mickael Svilar1min
Data exploration is an iterative process - Nicolas Glady4min
Analytics exploration - Oonagh O’Shea & Noelle Doody4min
Wrap up & Capstone guidelines - Nicolas Glady2min
Quiz2 exercícios práticos
Practice quiz on the health service case14min
Practice quiz on the Life science industry case12min
3.5
Benefício de carreira

83%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por LLMar 15th 2016

Business analytic explained in simple language and real case studies. Short and enjoyable videos. (recommend 1.5x~1.75x view speed)

por BBOct 27th 2017

This is a good course that focuses on communicating ideas which is often a weak spot for business professionals.

Instrutores

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

Sobre ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Sobre o Programa de cursos integrados Strategic Business Analytics

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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