Informações sobre o curso
4.0
1 classificações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 11 horas para completar

Sugerido: 3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 11 horas para completar

Sugerido: 3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

Career Investigation

Welcome to Career Total Fitness 4-Day Annual Retreat! Day 1 will begin with some housekeeping announcements. Then, you'll be greeted by a special guest with a brief keynote talk followed by two lectures. One lecture, called "Connecting the dots", will provide a knowledge map for the entire specialization. The other lecture will introduce the first assignment, a thorough career investigation. Your instructors are Amy Giaculli, Val Chukhlomin and John Beckem....
Reading
4 videos (Total 29 min), 5 leituras, 1 teste
Video4 videos
Keynote speaker: Phylise Banner, Union Graduate College8min
Career brand management as a skill: Connecting the dots (pdf attached)4min
Conducting a thorough career investigation: How to8min
Reading5 leituras
Retreat agenda (Course schedule)10min
Looking for lectures from previous courses?10min
Optional reading10min
Course developers and contributors10min
Reuse of the course content10min
Semana
2
Horas para completar
3 horas para concluir

Self-Audit

Welcome to Day 2! The day will begin with a review of the Self-Management Information System followed by two lectures. One lecture will explain how to maximize benefits of peer reviews for career brand management. The other lecture will introduce the second assignment focused on creating mind-blowing digital artifacts. Your instructors are Amy Giaculli, Val Chukhlomin and Michele Forte....
Reading
3 videos (Total 22 min), 1 leitura, 1 teste
Video3 videos
Making peer review assessment work8min
Creating a mind-blowing digital artifact: How to5min
Reading1 leituras
Read more about reviewing and assessment10min
Semana
3
Horas para completar
3 horas para concluir

Strategic Planning

Welcome to Day 3! The day will begin with a review of the Self-Coaching Toolbox followed by two lectures. The first lecture will examine approaches to sustaining self-strategy and translating it into daily routines. The other lecture will introduce the third assignment devoted to developing breathtaking communication strategies. Your instructors are Amy Giaculli, Val Chukhlomin and John Beckem....
Reading
4 videos (Total 49 min), 1 leitura, 1 teste
Video4 videos
Making self-strategy work9min
Developing a breath-taking promotional strategy: How to5min
The secrets of using social media for self-marketing: A bonus interview with Dr. Alfreda James of SUNY Stony Brook24min
Reading1 leituras
Self-Coaching Tools and Techniques10min
Semana
4
Horas para completar
4 horas para concluir

Field Experience and Reflection

The annual retreat is almost over, but there are some outstanding learning activities to complete. One lecture called "So what?" provides guidance for self-reflection. Another lecture will introduce field experiences for the next year ("homework"). We will ask you to plan ahead your career branding activities and prepare a brief report as the fourth (and final) assignment in this course. In the end please take a few minutes to complete the end-of-the-course survey. There is also a bonus exercise; you may find it useful to share your unique career branding experiences with other learners and us by recording a brief video (see instructions in the "How to Contribute" video). Finally, we are planning to arrange a live round table to answer your questions. Your instructors are Amy Giaculli, Val Chukhlomin and Michele Forte....
Reading
4 videos (Total 19 min), 1 leitura, 2 testes
Video4 videos
So what? How to reflect9min
What's next: Planning a field experience (pdf attached)4min
How to contribute1min
Reading1 leituras
End-of-course survey10min

Instrutores

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

Sobre The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

Sobre o Programa de cursos integrados Career Brand Management

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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