你在财务领域工作或是和财务专业人员常互动吗 ? 在你的职业生涯，你需说、写或是听得懂英文吗? 跟着本课程真实情境的人物，你会看到他们试着解决一般的商务情况，你会从你的成功和失败的经验中学习，并批判式的思考你沟通方式的抉择。在上完本课程后，你将能够读写电子邮件，报告，以及使用财务和经济的一般用语给予有效的简报。在压力之下，清楚地沟通、利用最近所学的策略，并对于你的商务沟通技巧的有效性，立即得到其他全世界财务专业人士的回馈! 获得你所想要的和全球的经理所期待的英语沟通能力。
Este curso faz parte do Programa de cursos integrados 商务英语课程 Business English
oferecido por
Programa de cursos integrados 商务英语课程 Business EnglishUniversidade do Estado do ArizonaInformações sobre o curso
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 4 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 26 horas para completar
Chinês (simplificado)
Legendas: Chinês (simplificado), Espanhol, Inglês
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 2 de 4 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 26 horas para completar
Chinês (simplificado)
Legendas: Chinês (simplificado), Espanhol, Inglês
oferecido por
Universidade do Estado do Arizona
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Programa - O que você aprenderá com este curso
5 horas para concluir
预算 Budgeting
在进行预算时，凯萨琳要求经理们在开销上持平。杰克却不理会这请求，反而认为多花费在宣传上可增进销售量。你觉得凯萨琳会如何处理这状况? 这一周，你会看到凯萨琳和杰克讨论他的预算，也会观察到她如何利用问题来协助杰克找出可以符合两人需求的办法。这周结束后，你所提出的问题是不仅能够主导开放与诚实的对谈，而且显示出建设性的结果。 While in the budgeting process, Catherine asks managers to keep their expenses flat. Jake, however, ignores this request believing he can increase sales by spending more on promotions. How do you think Catherine handles this situation? In this week, you’ll watch Catherine and Jake talk about his budget. You’ll observe how she uses questions to help Jake think of ways to meet both of their needs. After completing this week, you’ll be able to form questions that lead to open and honest conversations and produce positive results.
5 horas para concluir
6 vídeos (Total 30 mín.), 11 leituras, 7 testes
6 videos
1.4 Probing Questions3min
1.10 Open Communication5min
1.12 Forming Yes/No Questions6min
1.14 Forming WH questions5min
1.19 Review: Budgeting5min
11 leituras
1.1 Weekly Goals and Advice from Instructors10min
1.3 Vocabulary Preview: Budgeting10min
1.5 "How to Ask the Right Questions: A Framework for Asking"10min
1.7 Probing Question Stems10min
1.9 Asking the right questions? Have Intellectual Curiosity10min
Bonus: Worksheet for Practicing How to Say Numbers10min
Bonus: "Sensitivity to Criticism Test"10min
1.15 "Your Company's Culture" An article with lots of WH-questions10min
1.17 "Getting to Yes: Interest versus Positions"10min
1.18 Budget Review Worksheet (Use with Review: Budgeting)10min
1.22 Quizlet Vocabulary Practice: Budgeting10min
6 exercícios práticos
1.6 Probing Questions8min
1.8 Probing Question Stems2min
1.11 Open Communication8min
1.13 Forming Yes/No Questions8min
1.16 Forming WH Questions8min
1.21 Week 1 Test26min
5 horas para concluir
预测 Forecasting
你已经完成数据收集、分析报告以及预测。现在，你必须要清楚解释你的结论。这周结束后，你对这艰难的任务有充分的准备，练习实用的语言来描述图表所要表达的故事。在接受挑战时，保持冷静及避免存有戒心的情况下采用策略。在挑战篇中，有凯萨琳做为一个范例，你将会有个好的开始。You’ve collected the data, done the analysis, made the forecasts. Now, you must be able to clearly explain your conclusions. After completing this week, you’ll be more prepared for this difficult task. You’ll practice useful language for describing the whole story represented in your charts and graphs and use strategies for staying calm and avoiding defensiveness when challenged. With Catherine as a model in The Challenge, you’ll be off to a good start.
5 horas para concluir
6 vídeos (Total 32 mín.), 9 leituras, 6 testes
6 videos
2.4 Answering Questions Without Defensiveness4min
2.6 Chart Communication5min
2.11 Transition phrases for Contrast and Additions4min
2.13 Transition Phrases for Cause and Effect4min
2.17 Review (Watch with Companion Worksheet)9min
9 leituras
2.1 Weekly Goals and Advice from Instructors10min
2.3 Vocabulary Preview: Forecasting10min
2.7 "How to Give a Great Financial Presentation" (by telling a story)10min
2.8 "Secrets of Reading Financial Reports"10min
2.9 How to Organize your Story and Other Hints10min
Bonus: "4 Magic Phrases"10min
2.15 More Transition Phrases for Cause/Effect, Contrast and Addition10min
2.16 Review Companion Worksheet10min
2.21 Quizlet Vocabulary Practice: Forecasting10min
5 exercícios práticos
2.5 Answering Questions Without Defensiveness8min
2.10 Chart Communication/Storytelling14min
2.12 Transition Phrases for Contrast and Additions10min
2.14 Transition Phrases for Cause and Effect8min
2.20 Week 2 Chapter Test24min
5 horas para concluir
采购 Purchasing
要核准大量开支表示需花好几个小时来互相迁就、说服及退让。这可能会是一段痛苦的过程，但无需如此。只要照着流程走会解除这痛苦，学习语言和流程能够成功地达成大家开心的协议。这周结束后，你将会按照流程和利用语言谈判双赢的解决之道，也能辨识出道德伦理上诡计端倪的情况，这时是表现出你诚实正直的品格。Approving a large expenditure means many hours of giving and taking, of persuading and conceding. This can be a painful process, but it doesn’t need to be. Follow a process that will take the pain away. Learn the language and the process for successfully negotiating solutions where everyone is happy. After completing this week, you’ll be able to follow a process and use the language for negotiating win-win solutions. You’ll also be able to recognize tricky ethical situations where your integrity can shine.
5 horas para concluir
6 vídeos (Total 29 mín.), 8 leituras, 7 testes
6 videos
3.4 Making Concessions4min
3.8 Maintaining Integrity4min
3.13 Persuasive Language-Logic5min
3.16 Phrases for Concession3min
3.19 Review8min
8 leituras
3.1 Weekly Goals and Advice from Instructors10min
3.3 Vocabulary Preview: Purchasing10min
3.5 Conceed to Your Ego: A Video10min
3.9 Five Ways to See if your Business Integrity is Showing10min
3.11 "The 6 Types of Socratic Questions"10min
3.15 More Phrases for Concession and Counter Arguments10min
3.18 Review Companion Worksheet: How to Negotiate a Win Win10min
3.23 Quizlet Vocabulary Practice: Purchasing10min
6 exercícios práticos
3.7 Making Concessions10min
3.10 Maintaining Integrity10min
3.12 Socratic Questions and Business Integrity Showing6min
3.14 Persuasive Language-Logic8min
3.17 Phrases for Concession8min
3.22 Week 3 Chapter Test12min
5 horas para concluir
稽核 Auditing
「你需要什么文件 ?」、「对不起，我没有时间。」这些用语在准备稽核作业时是很普遍听到的。你需有强大权力才可使每人都做到你要求做的事吗? 虽然你没有这权力，但绝对是有能力主导他人。这周结束后，你会辨别五大权力，对积极互动产生影响力，以及使用有目的性意义口吻的字词。 “What documentation do you need?” “I’m sorry, but I don’t have time.” These statements are commonly heard while preparing for an audit. Do you have to have super powers to get everyone to just do what you ask? Although you may not have super powers, you definitely have the power to lead others. After completing this week, you’ll be able to recognize 5 types of power, influence positive interactions, and find words that carry the tone of your intended meaning.
5 horas para concluir
6 vídeos (Total 32 mín.), 10 leituras, 6 testes
6 videos
4.4 Types of Power4min
4.8 How to Use Different Types of Power4min
4.12 Speaking Tone5min
4.17 Writing Tone7min
4.19 Review: Auditing6min
10 leituras
4.1 Weekly Goals and Advice From Instructors10min
4.3 Vocabulary Preview: Auditing10min
4.5 Auditors and Power Relationships: How Can We Get Along?10min
4.6 William Ury: "NO Means Yes" ~ Tell that to Your Auditor!10min
4.9 "Five Ways To Get Anyone To Do Anything"10min
4.13 Sound of Confidence: Amy Cuddy's Power Poses10min
4.14 Three Productive Language Choices10min
4.16 Companion Email for "Writing Tone" Instructional Video: Delay in analytic software launch10min
Bonus: Super Cool Comparison Tool for Analyzing How Well Your Writing Style Matches Others10min
4.22 Quizlet Vocabulary Practice: Auditing10min
5 exercícios práticos
4.7 Types of Power8min
4.11 Using Different Types of Power6min
4.15 Speaking Tone and Body Language8min
4.18 Writing Tone6min
4.21 Week 4 Chapter Test10min
Sobre Programa de cursos integrados 商务英语课程 Business English
本专业化课程可作为商务英语导论，你将学到各项主题沟通，例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案，你将用英文来应用这些技能来沟通和发表新产品，并确认商务执行部门使用多样化的语言能力工具，可实际运用在商务情境和各种的实用状况。
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro ao aluno que não possa pagar a taxa. Faça a solicitação clicando no link Auxílio Financeiro, abaixo do botão "Inscreva-se" à esquerda. Preencha uma solicitação e será notificado caso seja aprovado. Você terá que completar esta etapa para cada curso na Especialização, incluindo o Trabalho de Conclusão de Curso. Saiba mais .
What level of English do I need in order to participate in the course?
This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.
More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)
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