Informações sobre o curso
4,796

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Prazos flexíveis

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Nível intermediário

Aprox. 19 horas para completar

Sugerido: 4 hours/week...

Inglês

Legendas: Inglês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 19 horas para completar

Sugerido: 4 hours/week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
10 minutos para concluir

Intro

...
1 leitura
1 leituras
Assessment system10min
3 horas para concluir

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
6 vídeos (total de (Total 80 mín.) min), 2 leituras, 5 testes
6 videos
What is so special about emerging markets?14min
What we sell and what they buy13min
Who is the client?11min
Market as the game with (no) rules13min
Making your business idea great21min
2 leituras
Additional literature20min
Additional literature40min
5 exercícios práticos
Emerging and advanced markets6min
Product value10min
A B2B client sandwich10min
Market structure and types12min
Sun Tsu’s fundamentals12min
Semana
2
5 horas para concluir

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
6 vídeos (total de (Total 48 mín.) min), 2 leituras, 7 testes
6 videos
Understanding Potential Market9min
Packing Value into Products9min
Contacting Your Clients8min
Establishing Value Exchange6min
Planning Activities and Resources5min
2 leituras
Additional literature20min
Additional literature40min
6 exercícios práticos
Emerging market’s specific traits4min
Choosing a target audience4min
Positioning for emerging markets8min
Research and promotion15min
The types of a middleman8min
Three types of activities12min
Semana
3
5 horas para concluir

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
6 vídeos (total de (Total 52 mín.) min), 2 leituras, 4 testes
6 videos
Scanning competitive environment12min
Analyzing competencies7min
Understanding clients7min
Building product/market matrix6min
Composing commercial offers9min
2 leituras
Additional literature40min
Additional literature40min
3 exercícios práticos
Developing the map of competitors40min
Resources, abilities and connections8min
A commercial offer structure2min
Semana
4
2 horas para concluir

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 vídeos (total de (Total 36 mín.) min), 1 leitura, 5 testes
5 videos
Marketing strategies9min
Internal processes strategies6min
Learning and growth strategies5min
Finance strategies5min
1 leituras
Additional literature40min
5 exercícios práticos
Functional strategies9min
Market entry and competitive strategies21min
The characteristics of internal processes strategies12min
Human capital development12min
Financial system development8min
Semana
5
2 horas para concluir

Business tactics

Dear student! In this module you will learn numerous specific tactics to improve your strategic strength and value. You are going to study the patterns to analyze the business environment and industry, as well as the most efficient ways to attract clients and to compete. On completing the module you will be able to use the opportunities the external forces, to increase the impact upon your industry mates, to succeed in competitive struggle, and to balance marketing and sales function. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 vídeos (total de (Total 39 mín.) min), 1 leitura, 4 testes
5 videos
Industry tactics (part 1)6min
Industry tactics (part 2)6min
Competitive tactics5min
Balancing marketing and sales11min
1 leituras
Additional literature40min
4 exercícios práticos
PESTEL-analysis12min
Industry value chain and tactics30min
Competitive struggle tactics12min
A marketing-sales model and four sales channels12min
Semana
6
2 horas para concluir

Recognizing strategic opportunities

Dear student! In this module you will learn how to recognize and pursue the most prominent strategic opportunities in emerging markets. You are going to study the major ways of business developmentas well as the instruments to analyze the necessary data and decide which way to chose. On completing the module you will be able to use the ideas of corporate and product lifecycles to make proper strategic decisions, to determine the strategic business units and to differentiate their strategies, and to conduct the necessary analysis of the company’s economy. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 vídeos (total de (Total 47 mín.) min), 5 testes
5 videos
Business lifecycles9min
Strategic business units6min
A strategic view upon business economy8min
Product lifecycles12min
5 exercícios práticos
Ways to lead the business12min
The stages of business development18min
SBUs and strategic architecture15min
Calculating MPI10min
The BCG matrix12min
Semana
7
2 horas para concluir

Managing sales in emerging markets

Dear student! In this module you will learn how to build and manage a strong sales system. You are going to study the sales system and its most important parts – the sales strategy, process, metrics, instruments and skills. On completing the module you will be able to analyze your current sales system, to design the necessary target sales system, to measure and to manage the sales process and the results. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 vídeos (total de (Total 37 mín.) min), 1 leitura, 4 testes
5 videos
The types of sales6min
Choosing a proper sales type5min
Planning sales8min
Organizing sales7min
1 leituras
Additional literature40min
4 exercícios práticos
Sales DNA model15min
Identification of three types of sales21min
Planning sales techniques25min
Sales force12min
Semana
8
4 horas para concluir

Strategy implementation

Dear student! In this module you will learn how to establish a coherent strategic process in a company operating in an emerging market. You are going to study the nine steps of the strategic process, the hints and recommendations how to implement them, as well as the typical mistakes on this way. On completing the module you will be able to generate a powerful vision statement and to compose several scenarios to implement it. You will know how to conduct productive strategic sessions, and how to avoid traps and wrong steps as the strategic process goes on. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 vídeos (total de (Total 41 mín.) min), 1 leitura, 5 testes
5 videos
Generating a vision statement8min
Scenario planning9min
Organizing strategic sessions6min
The typical mistakes of strategy implementation8min
1 leituras
Additional literature20min
4 exercícios práticos
The stages of a strategic management system9min
Vision statement's functions5min
Types of scenarios12min
Strategic sessions6min
4.8
19 avaliaçõesChevron Right

Melhores avaliações

por EDApr 16th 2019

Excellent research in creating this course. The material is detailed and extensive. Not at all an easy task to complete

por CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

Instrutores

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

Sobre National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

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