Informações sobre o curso

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 26 horas para completar
Inglês
Legendas: Inglês

Resultados de carreira do aprendiz

50%

comecei uma nova carreira após concluir estes cursos

33%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível intermediário
Aprox. 26 horas para completar
Inglês
Legendas: Inglês

Instrutores

oferecido por

Logotipo de National Research University Higher School of Economics

National Research University Higher School of Economics

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up93%(1,035 classificações)Info
Semana
1

Semana 1

1 hora para concluir

Intro

1 hora para concluir
1 vídeo (Total 1 mín.), 2 leituras
1 vídeos
2 leituras
About the University10min
Assessment system10min
3 horas para concluir

Generating business core idea

3 horas para concluir
6 vídeos (Total 80 mín.), 2 leituras, 5 testes
6 videos
What is so special about emerging markets?14min
What we sell and what they buy13min
Who is the client?11min
Market as the game with (no) rules13min
Making your business idea great21min
2 leituras
Additional literature20min
Additional literature40min
5 exercícios práticos
Emerging and advanced markets6min
Product value10min
A B2B client sandwich10min
Market structure and types12min
Sun Tsu’s fundamentals12min
Semana
2

Semana 2

5 horas para concluir

Designing your business model

5 horas para concluir
6 vídeos (Total 48 mín.), 2 leituras, 7 testes
6 videos
Understanding Potential Market9min
Packing Value into Products9min
Contacting Your Clients8min
Establishing Value Exchange6min
Planning Activities and Resources5min
2 leituras
Additional literature20min
Additional literature40min
6 exercícios práticos
Emerging market’s specific traits4min
Choosing a target audience4min
Positioning for emerging markets8min
Research and promotion15min
The types of a middleman8min
Three types of activities12min
Semana
3

Semana 3

5 horas para concluir

Elaborating your value proposition

5 horas para concluir
6 vídeos (Total 52 mín.), 2 leituras, 4 testes
6 videos
Scanning competitive environment12min
Analyzing competencies7min
Understanding clients7min
Building product/market matrix6min
Composing commercial offers9min
2 leituras
Additional literature40min
Additional literature40min
3 exercícios práticos
Developing the map of competitors40min
Resources, abilities and connections8min
A commercial offer structure2min
Semana
4

Semana 4

2 horas para concluir

Choosing and supporting strategies

2 horas para concluir
5 vídeos (Total 36 mín.), 1 leitura, 5 testes
5 videos
Marketing strategies9min
Internal processes strategies6min
Learning and growth strategies5min
Finance strategies5min
1 leituras
Additional literature40min
5 exercícios práticos
Functional strategies9min
Market entry and competitive strategies21min
The characteristics of internal processes strategies12min
Human capital development12min
Financial system development8min

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Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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