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Voltar para Business Model Innovation

Comentários e feedback de alunos de Business Model Innovation da instituição HEC Paris

216 classificações
62 avaliações

Sobre o curso

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Melhores avaliações


Jan 17, 2017

Superb course with great structure and well designed modules and videos. You end up with a very practical toolbox to think about business models in a very disciplined way.


May 06, 2018

Very good course! the pedagogy is excellent, and the whole way to re-invent a business model is really operational! thanks a lot for the people who prepared this course!

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26 — 50 de {totalReviews} Avaliações para o Business Model Innovation

por GROS

Dec 24, 2017

MOOC est très intéressant et clair. Approche pragmatique et efficace.

por Roy K

Jun 08, 2016

Très intéressant. Mais les devoirs à rendre sont longs à effectuer.

por C D B

Nov 01, 2019

This is a must course for any one who wants to build a better co.

por Jesus A S P

Jun 05, 2018

Great set of basic tools to improve a business characteristics!

por Aaron D B

Feb 15, 2018

Great course, a unique approach to business model reinvention.

por Deden A R

May 09, 2020

Excellent teaching by Oddysey and great lecturing

por Stefano C

Aug 27, 2018

Very interesting, insightful and well explained.

por Hilal s H A S

May 17, 2020

the course from this HEC university is amazing


Apr 09, 2019

Great content, great teams!

Amazing job!!!

por Bennady Y

Sep 07, 2017

Excellent cours sur l'innovation!

por Tarik S T

Feb 09, 2020

Very original business cases.

por Abdullah A

May 14, 2017

Very Useful, and simplified.

por Clifford G

May 18, 2019

enjoying every minute of it

por saed E

Oct 29, 2018

Extremly Helpfull ,Thankyou

por Jaume B

Jun 01, 2020

Very interesting course

por sophie

Oct 06, 2016

Super! Très stimulant

por Anne-Marie S

Mar 31, 2020

Really interesting

por Pascale D

Feb 18, 2017

Amazing course !

por Alby K P

Jun 02, 2020

Great Content.

por Victor B

May 18, 2020

Great course.

por Benyamina M

Aug 24, 2017

très bon cour

por Laurent B

Apr 14, 2018

Le cours (Re)-invent your business model with the Odyssey 3.14 approach permet de découvrir une méthode de business model innovation qui complète bien un outil tel que le Business Model Canvas d'Alexander Osterwalder et l'approche de l'effectuation. Le travail final offre une opportunité de produire un livrable fouillé ou le support d'un réel projet entrepreneurial.

por Lars A

Jun 09, 2018

This is a great course on business model innovation. The instructors have carefully planned a progression with exercises and tests that reinforce the learning. They provide many examples of the models 3 core components and the 14 directions, all of which they explain in great detail. Highly recommended even if you know about the business model canvas.

por Biagio C

Jun 09, 2016

I would have like a longer course about these arguments. Anyway it offers really a lot of examples, effective analytic tools and ispirations to develop innovation in the business.

por Diaa E A E

Aug 01, 2019

Course is unique as it uses the Blue Ocean Strategy indirectly to re-invent the business. It would have been perfect if the Business Model Canvas was used with the process