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Voltar para Business Model Innovation

Comentários e feedback de alunos de Business Model Innovation da instituição HEC Paris

469 classificações

Sobre o curso

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Melhores avaliações


10 de jun de 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards


11 de nov de 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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1 — 25 de 143 Avaliações para o Business Model Innovation

por Adam

6 de ago de 2017

por Arnaud G

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por Tonny Y

8 de fev de 2020


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por Mazen A N

17 de jan de 2017


6 de mai de 2018

por Martin M

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por Doan P

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por Ribu T

12 de mai de 2016

por Sallim L

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por Carol P

12 de nov de 2020

por Rym D

26 de dez de 2020

por Akarsh P

22 de jun de 2020

por Jadson C d S

10 de jan de 2021

por Cressan

29 de nov de 2016

por Melanie M

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por Monika F

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por Jyoti D 1

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por Elie J K

14 de jan de 2021

por Rahul S

7 de mai de 2020

por Santiago B A F

11 de fev de 2021


23 de ago de 2021

por Roland P

24 de out de 2017

por Shrey S

28 de mai de 2021