Informações sobre o curso
4.0
116 classificações
29 avaliações
The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance....
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Approx. 8 hours to complete

Sugerido: 7 hours/week...
Comment Dots

English

Legendas: English...

Habilidades que você terá

Digital MediaData AnalysisAnalyticsBusiness Analytics
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Approx. 8 hours to complete

Sugerido: 7 hours/week...
Comment Dots

English

Legendas: English...

Programa - O que você aprenderá com este curso

Week
1
Clock
2 horas para concluir

Introduction to Business Analytics

An overview of the what and the why Learning outcomes by the end of week 1 should normatively be that (a) Students grasp what is business analytics from the perspective of a business manager, (b) identify areas of interest, overlap, co-ordination and conflict with other business functions and processes in the firm, (c) and, develop an appreciation for the value of data, of analyses and of the components of analytics. ...
Reading
7 vídeos (Total de 54 min), 2 leituras, 1 teste
Video7 videos
Conceptual Preliminaries13min
Framework for Problem Formulation7min
Transformative Problem Formulation6min
Data Types and Psychometric Scaling7min
Exploratory Vs Confirmatory Dichotomy7min
Revisiting Problem Formulation4min
Reading2 leituras
Introduction to Business Analytics and Psychometrics10min
In Video Reading for Lecture "Revisiting Problem Formulation"10min
Quiz1 exercício prático
Summative Assessment30min
Week
2
Clock
2 horas para concluir

Toolscape

An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools. ...
Reading
7 vídeos (Total de 45 min), 2 leituras, 1 teste
Video7 videos
A primer on Business Experimentation10min
Conceptual Preliminaries3min
Software for this Course2min
Training Machines A People-Analytics Use Case11min
The Exponential Learning Curve of the Machines7min
Toolscape Summary and Warp-up1min
Reading2 leituras
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10min
Additional links and reading material10min
Quiz1 exercício prático
Summative Assessment30min
Week
3
Clock
2 horas para concluir

Customer Analytics

Introduction to and the application of some important analytical processes in Marketing Analytics Learning outcomes by the end of week 3 should normatively be that (a) Students have an understanding of the major processes and procedures typically used in a customer analytics setting, in particular factor and cluster analyses (b) and, develop an appreciation for the possibilities that emerge from recombining procedures, data, algorithms and problem formulation perspectives in open source environments. ...
Reading
5 vídeos (Total de 43 min), 3 leituras, 1 teste
Video5 videos
preliminaries for Customer Analytics5min
Factorizing Data11min
Clustering Data11min
Visualising Data6min
Reading3 leituras
Data sets and slides as reference material for Perceptual mapping10min
How to Run Analytics Apps in R10min
Analytics Apps - Examples & Intro10min
Quiz1 exercício prático
Summative Assessement30min
Week
4
Clock
2 horas para concluir

Digital Media

An overview of the big questions, possibilities and challenges. Learning outcomes by the end of week 4 should normatively be that (a) Students have an understanding of the major types of digital media in use currently by people and firms, (b) and, develop an appreciation for the types of problem solving, data collection, prediction and optimization that can be enabled using digital media tools. ...
Reading
6 vídeos (Total de 42 min), 2 leituras, 1 teste
Video6 videos
Setting the Context: Digital Advertising7min
The App Era in Digital Social Media4min
Social Graphs and Hyper-Segmentation8min
Non-Social Digital Media for the Enterprise3min
Formulating and Analytics Problem7min
Reading2 leituras
Additional Reading for Module "Digital Media"10min
GE caselet: In-video Reading10min
Quiz1 exercício prático
Summative Assessment30min
4.0

Melhores avaliações

por ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

por JBSep 11th 2017

This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.

Instrutores

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

Sobre Indian School of Business

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

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Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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