Informações sobre o curso
8,621

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 20 horas para completar

Sugerido: Five weeks of study, 2-3 hours per week...

Inglês

Legendas: Inglês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 20 horas para completar

Sugerido: Five weeks of study, 2-3 hours per week...

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
3 horas para concluir

Module 1: The Gap between Strategy Design and Strategy Delivery

Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!...
11 vídeos (total de (Total 53 mín.) min), 14 leituras, 1 teste
11 videos
Welcome to Module 1!3min
Why Organizations Fail to Meet their Strategic Objectives4min
Blackberry: A Case-Study in Disruption2min
Factors Contributing to the Gap4min
Are You Asking the Right Questions? By TED and Brightline1min
Characterizing the Gap2min
Netflix and Blockbuster: A Case-Study in Disruption4min
Singapore: Transforming Itself into a Global Economic Hub3min
Jeroen Tas, Royal Philips10min
Haiyan Wang, China India Institute11min
14 leituras
Meet the Course Facilitator1min
Take This Survey!5min
Recommendations for Success4min
Navigating and Getting Help4min
Time Commitment2min
To Earn a Free Certificate1min
Honor Code10min
Discussion Forums2min
Social Media1min
Meet Jeroen Tas and Haiyan Wang1min
Your Strategy Has to Be Flexible — But So Does Your Execution15min
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10min
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10min
Module 1 Wrap Up1min
1 exercício prático
Test Your Understanding 115min
Semana
2
3 horas para concluir

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let's get started!...
15 vídeos (total de (Total 64 mín.) min), 7 leituras, 1 teste
15 videos
NASA: Guiding Principle 1 in Action4min
Guiding Principle #1 by TED and Brightline1min
Understanding Brightline's Guiding Principle 22min
Saudi Telecom Company: Guiding Principle 2 in Action3min
Guiding Principle #2 by TED and Brightline1min
Understanding Brightline's Guiding Principle 33min
American Red Cross: Guiding Principle 3 in Action2min
Guiding Principle #3 by TED and Brightline1min
Understanding Brightline's Guiding Principle 42min
Amazon: Guiding Principle 4 in Action3min
Guiding Principle #4 by TED and Brightline1min
Roger Martin, Rotman School of Management12min
Dina Matta, ING Bank11min
Executives at Saudi Telecom Company (STC)8min
7 leituras
Welcome to Module 2!2min
Why Brightline's 10 Guiding Principles are Important3min
Meet Roger Martin, Dina Matta and Saudi Telecom Company1min
Executives Fail to Execute Strategy Because They’re Too Internally Focused10min
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10min
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10min
Module 2 Wrap Up2min
1 exercício prático
Test Your Understanding 215min
Semana
3
2 horas para concluir

Module 3: Brightline Guiding Principles 5, 6 and 7

Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going! ...
12 vídeos (total de (Total 57 mín.) min), 6 leituras, 1 teste
12 videos
ING Bank: Guiding Principle 5 Action4min
Guiding Principle #5 by TED and Brightline1min
Understanding Brightline's Guiding Principle 62min
NHS Connecting for Health: Guiding Principle 6 in Action3min
Guiding Principle #6 by TED and Brightline1min
Understanding Brightline's Guiding Principle 73min
Spotify: Guiding Principle 7 in Action3min
Guiding Principle #7 by TED and Brightline1min
Rita McGrath, Columbia Business School8min
Martin Reeves, BCG Henderson Institute14min
Vijay Govindarajan, Dartmouth College8min
6 leituras
Welcome to Module 3!2min
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1min
3 Changes Retailers Need to Make to Survive15min
OPTIONAL READING: The Stretch Goal Paradox10min
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10min
Module 3 Wrap Up1min
1 exercício prático
Test Your Understanding 315min
Semana
4
2 horas para concluir

Module 4: Brightline Guiding Principles 8, 9 and 10

Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!...
11 vídeos (total de (Total 44 mín.) min), 6 leituras, 1 teste
11 videos
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4min
Guiding Principle #8 by TED and Brightline1min
Understanding Brightline's Guiding Principle 93min
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4min
Guiding Principle #9 by TED and Brightline1min
Understanding Brightline's Guiding Principle 102min
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3min
Guiding Principle #10 by TED and Brightline1min
Tendayi Viki, Strategyzer8min
Perry Keenan, The Boston Consulting Group (BCG)9min
6 leituras
Welcome to Module 4!2min
Meet Tendayi Viki and Perry Keenan1min
Your Strategy Should Be a Hypothesis You Constantly Adjust15min
OPTIONAL READING: Strategic Agility, the Netflix Way10min
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10min
Module 4 Wrap Up2min
1 exercício prático
Test Your Understanding 415min
Semana
5
11 minutos para concluir

Module 5: Put the Brightline Guiding Principles into Action

Nice work - you've made it to the fifth and final week of the course. This week you'll take everything you've learned and apply it in a final project. Good luck, and enjoy Module 5!...
1 vídeo (total de (Total 4 mín.) min), 3 leituras
1 vídeos
3 leituras
Final Project Instructions5min
Take this survey!
Additional Resources2min
9 horas para concluir

Module 5: Put the Brightline Guiding Principles into Action: Lesson Choices

Choice 1: "RTech Becomes a Global Tech Player" | Choice 2: "Taxing Challenges for Pavlova" | Choice 3: "Reinventing Steifen's Life Foundation"...
9 leituras, 9 testes
9 leituras
Download the Case for Easy Reference1min
Part 1: RTech Becomes a Global Tech Player20min
Part 2: RTech Enters a New Era20min
Download the Case for Easy Reference1min
Part 1: Taxing Challenges for Pavlova20min
Part 2: The New Head of the Development Fund Diagnoses the Department’s Challenges20min
Download the Case for Easy Reference1min
Part 1: Reinventing Steifen's Life Foundation20min
Part 2: Hanif’s 10 Key Points20min
6 exercícios práticos
Part 1: Test Your Understanding of the Case10min
Part 2: Test Your Understanding of the Case20min
Part 1: Test Your Understanding of the Case5min
Part 2: Test Your Understanding of the Case20min
Part 1: Test Your Understanding of the Case5min
Part 2: Test Your Understanding of the Case20min
4.8
47 avaliaçõesChevron Right

33%

comecei uma nova carreira após concluir estes cursos

30%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por SGMar 2nd 2019

Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.

por SKDec 5th 2018

One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.

Instrutores

Avatar

Ricardo Viana Vargas

Executive Director

Sobre Brightline Initiative

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery....

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges. (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/voucher/brightline to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.