Chevron Left
Voltar para Branding and Customer Experience

Comentários e feedback de alunos de Branding and Customer Experience da instituição IE Business SchoolIE Business School

406 classificações

Sobre o curso

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

Melhores avaliações


16 de fev de 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.


24 de mai de 2020

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.

Filtrar por:

51 — 75 de 97 Avaliações para o Branding and Customer Experience

por Vijay S

13 de ago de 2020

por Sandra N

14 de jun de 2022

por Lilian M E

18 de mai de 2022

por Julio V M A

31 de jan de 2022

por Oscar D D L T

6 de out de 2020

por Jhemeli G

22 de mai de 2019

por Alejandro D S

30 de nov de 2021

por Luis M E

8 de fev de 2021

por Rosa L

16 de nov de 2022

por Valeria X R R

20 de nov de 2021

por raul e m e

25 de mai de 2019

por Nabila S H M A D ( D - ) S

13 de jul de 2021

por Rafael S C

21 de mar de 2022

por Mery C Q T

15 de jun de 2022

por Valeria A C

9 de ago de 2021

por oseni d o

6 de mar de 2019

por Juli Z

26 de mai de 2021

por María d C P

3 de jul de 2021

por Kaustubh G

19 de jun de 2021

por Andrea D

21 de mai de 2020

por param a

1 de out de 2022

por Nicoletta N

26 de jun de 2020

por Majed A H

11 de jul de 2021


23 de ago de 2019

por Gerardo S L

21 de set de 2020