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Comentários e feedback de alunos de Brand New Brand da instituição Instituto de Artes da Califórnia

1,107 classificações

Sobre o curso

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Melhores avaliações


23 de fev de 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.


9 de nov de 2019

Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.

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276 — 294 de 294 Avaliações para o Brand New Brand


1 de nov de 2020


por Jade A A

29 de out de 2020


por Elaf H A

19 de abr de 2018


por Zeinab N

29 de nov de 2022


por Bushra A A

29 de abr de 2022


por Kit C

4 de set de 2019

This course is exactly what you need to kick start your career in Graphic Design, you'll learn to design a brand from scratch and to materialize your concept to the material world. This course offers the necessary tools to create and develop a brand, starting from the basics of concept (how to generate ideas, figuring out essential elements of branding, etc) to how to present your project visually.

por Elisabetta A

23 de abr de 2022

The course was very inspiring, although when you get to the end, you realize it's just the beginning and there is still more to learn. It is also very interesting to compare oneself with peers, from whom we learn a different point of view. In my opinion, however, there is also a need for a comparison with teachers.

por Peter B

18 de out de 2019

This was very enjoyable to go through. I actually would have preferred for this to have been a longer, and more detailed project, with the existing content as the first part, a more in depth application section and a third brand guidelines document to explore the technical application side further.

por Christine E

12 de set de 2020

I learned a lot due to the great teachers at coursera, but I think the peer-reviews doesn't help because there are so many people that try to just get a certificate with giving the minimum or copy other peoples work. It would be better if there were external reviewers.

por Leah r

13 de jan de 2022

This course was great. I really liked how it takes you step by step to making you brand development guide. I will say i would have given it the 5th star if the five previous peer assignments were graded like the final so i could have gotten professional feedback.

por Rie M

15 de mar de 2021

I loved the program! I can use it directly to my portfolio. Only improvement that I can see is that at least once, a staff member should evaluate the work so that the grades will have a real professional feedback.

por N D

31 de dez de 2022

The way the course was designed was very helpful for beginners to understand the process of identity design. But the only drawback was having knowledge of software tools beforehand taking the course.

por Lidia E F C

12 de mar de 2021

Good Course, I just think it needs to be updated. It was created 5 years ago. But overall, I really enjoy all the classes.

por Abdurrafay Q

21 de mar de 2021

This course is very helpful but the grading system is too complicated and leangthy and needs modification

por Magali C B

8 de abr de 2021

Repetitive, but really good:) i really practiced my creative side

por Khan Z A

10 de ago de 2020

It was a great experience taking this course

por Akash P

16 de jun de 2020


por arshla j

24 de set de 2016

Good way to get started with doing from just listening or reading.

por Ada R

3 de dez de 2020

good, but needs to improve