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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,447 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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201 — 225 de 530 Avaliações para o gestão de marca e produto

por Maru G O

6 de mar de 2018

Quiet interesting and i will like to complete the course hopefully.

por Nicolás j

14 de mar de 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.


26 de abr de 2020

Excellent course material on branding . A must for every marketeer

por Svitlana K

17 de out de 2019

useful and interesting to enroll yourself into the marketing field

por valentina d c

3 de dez de 2019

it has been a good course, i suggest you to add more case history

por Mohamed Z R

12 de jun de 2016

what an organized , clear and understandable videos and content ,

por Pastor J A P P

14 de mar de 2016

Importante información y fácil de entender. Bien explicado todo.

por Kagiso K

26 de jan de 2021

The Course material and content is very good and well organized

por JAYA E

31 de out de 2020

very informative in brand building and knowing about customers.

por Seba H K

19 de jul de 2020

it's an amazing course and very useful to understand the brand

por Ahmed A E G B

8 de dez de 2019

it`s great courses with a well endowed and masterful professor


14 de mai de 2020

I loved to learn a lot about how to create your own branding.

por Oluyinka O

18 de fev de 2019

Very interactive and enlightening. Would definitely recommend

por Lama K

25 de set de 2018

So useful and supported by clear examples! Highly Recommended

por Godwin K

2 de fev de 2018

very good course for every communicator and marketing person

por Nasim A

2 de mar de 2021

Excellent course I have ever taken for the brand management

por Ruchi C V

14 de jul de 2016

Good one to begin with. Very well laid out and illustrated.

por Abhinav A P

17 de jun de 2021

Really good course. Very informative and well structured.

por Adekola F

20 de out de 2017

All I can say is that the course is amazing. I've learnt a

por Jai K

18 de jan de 2017

Great course to learn about brands and product management.

por Catalina G C

6 de mar de 2016

Great course! I really enjoy all the videos and lectures.

por Dallas M

29 de jul de 2021

Loved this course and are looking forward to taking more!

por Tamil S V K

18 de mai de 2020

This course is quite informative and learnt new concepts.

por Diksha S

14 de mar de 2017

Great Course! I got to learn a lot. Very useful content.

por Gustavo G

8 de mar de 2016

I had learn in this course! More than my own university.