Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!

useful and interesting to enroll yourself into the marketing field

like it

Awesome course and great teaching

Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.

great

Very thorough and insightful with many practical examples.

The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.

good learning,

Useful

Great course for Branding Insights!

Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!

The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.

Great course with solid content and concepts, i definitely recommend it.

I didn't gave a 5 star review only because i felt that more examples were needed on module 4.

I find the course a very good summary of brand management with focusing on important concepts and definitions.

I would like if the professor elaborates more on the Lemonade business example. That would give me a better understanding of how to apply in practice the brand and product management concepts discovered throughout the course.

A very innovative course explained in simple lucid language with the help of lemonade business. Prof. Baptista has very amazing technique of conveying the concept with practical examples. A course worth doing if you aspire to get into the world of management.

The depth of the topic taught is really amazing

Great course with excellent anecdotes to understand Brand Management. Very interactice and cheerful professor. Could not understand product management in depth, as the course is more about branding only. The tests are good, but the questions don't change upon a retake, nor are answers visible from last submissions- an area that can be improved.

Good course for a general overview. Engaging tutor but it needs more visual in my opinion.

Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all

Good course.

just, it does not go in depth

OK

I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.

Muy buen curso, con una excelente y práctica materia!

Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.