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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

2,238 classificações
480 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

14 de Out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 de Set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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176 — 200 de 482 Avaliações para o Brand and Product Management

por Jawahar S

21 de Jul de 2019

Very good introduction to concepts with relevant examples and readings.

por Mukhtar O

14 de Out de 2020

I really enjoyed the MOOC, it was very informative and I learnt a lot.

por Rahul S

23 de Set de 2019

Engaging material, Easy to understand, In depth supplementary materail

por Joey V

30 de Jun de 2016

Excellent course!!! Would recommend to friends, colleagues and family.

por Julian A M G

4 de Ago de 2020

I really liked this course beacuse it was so clear and understanding.

por Patrick F

29 de Fev de 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

por Suvansh S

14 de Abr de 2020

Good content and great course material. Useful for day to day usage.

por Ewa G

14 de Nov de 2017

Very clear way of explaining problems. I recommend it for beginners.

por Maru G

6 de Mar de 2018

Quiet interesting and i will like to complete the course hopefully.

por Nicolás j

14 de Mar de 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.


26 de Abr de 2020

Excellent course material on branding . A must for every marketeer

por Svitlana K

17 de Out de 2019

useful and interesting to enroll yourself into the marketing field

por Valentina d c

3 de Dez de 2019

it has been a good course, i suggest you to add more case history

por Mohamed Z R

12 de Jun de 2016

what an organized , clear and understandable videos and content ,

por Pastor J A P P

14 de Mar de 2016

Importante información y fácil de entender. Bien explicado todo.

por Kagiso K

26 de Jan de 2021

The Course material and content is very good and well organized

por JAYA E

31 de Out de 2020

very informative in brand building and knowing about customers.

por Seba H K

19 de Jul de 2020

it's an amazing course and very useful to understand the brand

por Ahmed A E G B

8 de Dez de 2019

it`s great courses with a well endowed and masterful professor


14 de Mai de 2020

I loved to learn a lot about how to create your own branding.

por Oluyinka O

18 de Fev de 2019

Very interactive and enlightening. Would definitely recommend

por Lama K

25 de Set de 2018

So useful and supported by clear examples! Highly Recommended

por Godwin K

2 de Fev de 2018

very good course for every communicator and marketing person

por Nasim A

2 de Mar de 2021

Excellent course I have ever taken for the brand management

por Ruchi C V

14 de Jul de 2016

Good one to begin with. Very well laid out and illustrated.