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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,447 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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176 — 200 de 530 Avaliações para o gestão de marca e produto

por Asiru S

18 de fev de 2017

Am really happy about this course am taking and I enjoy how it is being thought.

por Abhijit P

25 de jan de 2017

Great Course, covered everything from Product development till Brand positioning

por Alex P

19 de mai de 2020

Had a nice time throughout the course. Very insightful and a very good teacher.

por Maaz S

27 de out de 2018

Highly reccomendable for students who want to learn more about brand management

por Ana V

25 de jan de 2021

Very eye oppening on what should happen internally to aspire for brand success

por Naren S

9 de jan de 2022

Very nicely structured and delivered with right content by Professor Luis !!!

por Peter M

19 de ago de 2020

Such a great course and I learned so much. The instructor was very engaging.

por Jose M C

26 de abr de 2017

Great course! Very useful and easy to follow. Congratulations for the course!

por amit s

30 de mar de 2020

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

por Adoh I B

1 de mai de 2020

This course has opened my eyes to knowledge and I am excited to go higher.

por remie w

7 de out de 2019

Very informative and coherent, not circuitous and very relevant. Thank you

por Igor B

6 de ago de 2019

Excellent course with a great approach to the values of a brand. Congrats!

por ashok s

4 de ago de 2020

It was great learning through this channel .

Very good learning experience

por Gabriel d l L B

28 de ago de 2016

The information is very well organized, easy to follow and to understand.

por Mohammed H A

29 de fev de 2016

Excellent Course, really I gained a lot of information and a lot of exper

por Divya J

14 de jun de 2021

The course is good. It gives a detailed study of marketing and branding

por Jawahar S

21 de jul de 2019

Very good introduction to concepts with relevant examples and readings.

por Kartikeya T

23 de jul de 2022

The course content and teaching was really clear and articulated well

por Mukhtar O

14 de out de 2020

I really enjoyed the MOOC, it was very informative and I learnt a lot.

por Rahul S

23 de set de 2019

Engaging material, Easy to understand, In depth supplementary materail

por Joey V

30 de jun de 2016

Excellent course!!! Would recommend to friends, colleagues and family.

por Julian A M G

4 de ago de 2020

I really liked this course beacuse it was so clear and understanding.

por Patrick F

29 de fev de 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

por Suvansh S

14 de abr de 2020

Good content and great course material. Useful for day to day usage.

por Ewa P

14 de nov de 2017

Very clear way of explaining problems. I recommend it for beginners.