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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,447 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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151 — 175 de 530 Avaliações para o gestão de marca e produto

por Julian A H

18 de set de 2020

This is a great way to start undestanding basic conpects and landing them with some examples

por Chayan S

13 de mai de 2020

Very Well define and interactive course that gave me insights of product and brand management

por Pradeep

1 de mai de 2020

Great course to reorient ourselves to the basic principles of product marketing and branding.

por Caroline M

2 de ago de 2018

Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

por Md. Z H B

18 de jul de 2017

I have loved the course. The Content, Study Materials everything was top notch. Thumbs Up (y)

por thaís f d s

24 de jan de 2017

Very good content, awesome instructor!!! Can't wait to apply the concepts on my current work.

por shailesh s

3 de mar de 2016

One of the best courses I have come across. Highly resourceful and worth the time and money.

por Leidy M

14 de fev de 2021

Aprendí muchos conceptos nuevos que de verdad cambiaron mi manera de ver a la organización.

por Rishabh S P

10 de mai de 2020

Really interesting and well structured course with an amazing and enthusiastic professor!!


17 de jun de 2020

Awesome learning. I have acquired an immense knowlwdge about Brand and Product Managemnt.

por Oghenerukevwe T

13 de fev de 2018

I totally enjoyed taking this course. It was very practical and resourceful. Many thanks!


11 de out de 2022


por Himanshu K J

20 de nov de 2020

The instructor was very nice. Indeed an engaging and insightful course. Really loved it.

por Aadil S K

29 de jul de 2020

Ideal experience to understand concepts and their implementation in marketing landscape.

por Soundarya B

20 de mai de 2020

really good course with great content. It is really informative and the papers were good

por Prikshit C

23 de set de 2020

The instructor is the most patient and amazing person I have seen delivering a lecture.

por Vinitt J

22 de fev de 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

por Akshit S

30 de jun de 2020

Develops insights about brand establishment and growth as well as product development.

por Constantina C

4 de dez de 2020

I know how to use marketing terminology and speak about marketing mix implementation.

por javihn t k s

5 de set de 2018

teaches the overall fundamentals of marketing. it was really useful for me thank you!

por Vishakha K

22 de dez de 2019

Module 2 and Module 3 has great content with examples and case studies to apply too.

por Sam W

26 de ago de 2018

Very interactive and interesting.

The instructor has put great effort on the course.

por Nehala R

1 de jul de 2020

I knew details about marketing mix implementation and it's an wonderful experience


25 de mar de 2021

Thank you!!! I will develop my brand architect in my business @bodegadelafinca :)

por Sai C T P

13 de jul de 2016

its awesome every one should go through course to be best in branding techniques.