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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
estrelas
1,154 classificações
247 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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76 — 100 de {totalReviews} Avaliações para o Brand and Product Management

por javihn t k s

Sep 05, 2018

teaches the overall fundamentals of marketing. it was really useful for me thank you!

por Vishakha K

Dec 22, 2019

Module 2 and Module 3 has great content with examples and case studies to apply too.

por Sam W

Aug 27, 2018

Very interactive and interesting.

The instructor has put great effort on the course.

por pulla s c t

Jul 13, 2016

its awesome every one should go through course to be best in branding techniques.

por Asiru M O

Feb 19, 2017

Am really happy about this course am taking and I enjoy how it is being thought.

por Abhijit P

Jan 25, 2017

Great Course, covered everything from Product development till Brand positioning

por Maaz S

Oct 27, 2018

Highly reccomendable for students who want to learn more about brand management

por Jose M C

Apr 26, 2017

Great course! Very useful and easy to follow. Congratulations for the course!

por remie w

Oct 07, 2019

Very informative and coherent, not circuitous and very relevant. Thank you

por Igor F M B

Aug 06, 2019

Excellent course with a great approach to the values of a brand. Congrats!

por Gabriel d l L B

Aug 28, 2016

The information is very well organized, easy to follow and to understand.

por Mohammed H A

Feb 29, 2016

Excellent Course, really I gained a lot of information and a lot of exper

por Jawahar S

Jul 22, 2019

Very good introduction to concepts with relevant examples and readings.

por Rahul S

Sep 23, 2019

Engaging material, Easy to understand, In depth supplementary materail

por Joey V

Jun 30, 2016

Excellent course!!! Would recommend to friends, colleagues and family.

por Patrick F

Feb 29, 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

por Ewa G

Nov 14, 2017

Very clear way of explaining problems. I recommend it for beginners.

por Maru G

Mar 06, 2018

Quiet interesting and i will like to complete the course hopefully.

por Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.

por Svitlana K

Oct 17, 2019

useful and interesting to enroll yourself into the marketing field

por Valentina d c

Dec 03, 2019

it has been a good course, i suggest you to add more case history

por Mohamed Z R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

por Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

por ahmed a e g b

Dec 08, 2019

it`s great courses with a well endowed and masterful professor

por Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend