14 de out de 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
7 de set de 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por Shruthi S•
27 de nov de 2016
A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!
29 de dez de 2016
por Kingslin J•
27 de fev de 2020
Topics , content and examples are really helped to learn the importance of each steps and processes need to be followed in brand and product management.
por pinal c•
22 de set de 2019
amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.
por Joe T•
15 de set de 2018
Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.
24 de dez de 2016
Very engaging and informative course.
I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.
31 de jan de 2022
Great course for professional, I am thankful to Coursera and IE Business School for this oppurtuinity to learn even without being physically there.
por HABEEB A Y•
30 de jul de 2019
This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.
por Smruti M•
29 de jun de 2017
I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.
por khalil s•
24 de jun de 2019
Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.
por Adarsh N S•
11 de jun de 2017
Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.
por ROBERTO A•
8 de out de 2020
This course gave me an excellent foundational knowledge on Product and Brand Management, and its application to real world business experiences.
por BIBEK B•
30 de ago de 2021
I recommend this to every person who is into marketing and sales and want to enhance their knowledge into brand development and management.
por Arnon S•
1 de jul de 2019
Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!
por Arup d•
5 de jul de 2021
Loved it. Very thorough. Excellent course to take for people who want to dip their feet in the knowledge of product and brand management.
por Juan P C M•
30 de abr de 2020
It was a very interesting course, that gave me a lot of tools in marketing. Luis was a really good professor and very easy to understand.
por katherine c•
28 de out de 2019
me costo algo por el ingles sin embargo estoy muy satisfecha por todo lo aprendido tienen muy excelente material de trabajo e informacion
por Himanshu M•
29 de ago de 2021
Wonderful course for understanding how brand works and how product's life goes on and how product keeps on changing itself for customers
por HOÀNG H•
13 de set de 2021
The course is very interesting and easy to understand. After this course I have a better understanding of Brand and product management.
por Pradeep K•
11 de mai de 2020
this is a really nice and content full design course for beginners. I have learnt a lot from here. I will recommend to everyone for it.
por Aruna V•
24 de mai de 2020
Greetings,Thank-you so much for giving me opportunity to explore and develop my skills and knowledge in marketing mix implementation.
por arun s•
23 de out de 2017
Excellent course material with good case studies. Would like more reading material with this please, that would be icing on the cake!
por Daniel C•
3 de mar de 2016
This was one of the best professors I have ever had. This course was very interesting, well produced and had a good support material.
por Saurabh B•
29 de out de 2019
Best Marketing Course on the planet which can be applied to practical business problems irrespective of the industry one works in.!!
12 de out de 2019
Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!