MT
14 de out de 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
SR
7 de set de 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por Rigel M
•4 de mar de 2019
Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.
por Andrey K
•18 de out de 2016
I liked this course 'Brand & Product Management' by IE Business School. The material is clear and specific with business cases of the real life. I recommend it to those who are interested in up-to-date brand management and marketing.
por Prajwal S P
•2 de jul de 2021
I enjoyed it very much , in first I thought it is going to boring but it turned out just great. I will share this to all my friends and acknowledge about it. Thanks for making me more knowledgeable than my classmates.
por Rajan K
•7 de dez de 2019
I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.
por Moaaz M A
•1 de dez de 2021
It is one of the excellent courses and a beautiful beginning for this wonderful and executive specialization in marketing. This wonderful content, easy and harmonious, and the lecturer is more than wonderful.
por MARIA T M T
•15 de out de 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
por gabrielle l
•23 de abr de 2019
LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.
Thank you so much
por MOHAMED M P
•16 de out de 2020
This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.
por Stephanie P
•10 de nov de 2020
The assignments were engaging and helped to understand the concepts presented in the lecture. The enthusiasm from the professor was nice and he implemented real world examples when relevant.
por ANKITA S - R
•13 de mai de 2020
Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.
por Jaideep K
•14 de jun de 2019
Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.
por Edidiong E
•17 de jul de 2017
It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.
por Daryna Z
•15 de jun de 2020
This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.
por Pedro M
•2 de jun de 2020
Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.
A benchmark for Coursera offerings
por Khan M Z
•8 de dez de 2021
It is good course of Branding management, and the way or technique of teaching great. Anybody can go for it to gain knowledge improve skills for career growth. Thank you so much.
por Alin C F
•8 de jul de 2016
This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.
Thank you for this awesome course!
por Shubham G
•16 de abr de 2020
The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.
por SHAIJUMON P V
•28 de jul de 2020
The topic was very narrative and informative. Through this I got a clear cut idea about the marketing aspect of a product and what are the strategies to be followed by a company
por Tripuresh P
•29 de ago de 2022
Louis is an exceptional teacher. His concepts are very clear which shows in how easily he can make people understand complex subjects without physically interacting with them.
por Sweta J
•10 de abr de 2020
Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!
por Siddharth S T
•23 de fev de 2019
Great concepts that can easily get overlooked while working to create one's own brand.
Great content delivery and actual use cases help in easy understanding of all concepts
por Phanikar H
•8 de jul de 2020
Very informative. The course sheds light on the delicate details w.r.t Brand and Product Management with use of graphical representation to make the understanding better.
por Alessandra S
•11 de nov de 2017
I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!
por Lácedar T
•28 de jun de 2021
This course was very insightful. As a newbie in product management, I was taken through this course in a careful and very explanatory manner. Thank you, Loius Baptiste.
por Kiran M
•28 de out de 2017
Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.