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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,447 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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51 — 75 de 530 Avaliações para o gestão de marca e produto

por Rigel M

4 de mar de 2019

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

por Andrey K

18 de out de 2016

I liked this course 'Brand & Product Management' by IE Business School. The material is clear and specific with business cases of the real life. I recommend it to those who are interested in up-to-date brand management and marketing.

por Prajwal S P

2 de jul de 2021

I enjoyed it very much , in first I thought it is going to boring but it turned out just great. I will share this to all my friends and acknowledge about it. Thanks for making me more knowledgeable than my classmates.

por Rajan K

7 de dez de 2019

I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.

por Moaaz M A

1 de dez de 2021

It is one of the excellent courses and a beautiful beginning for this wonderful and executive specialization in marketing. This wonderful content, easy and harmonious, and the lecturer is more than wonderful.


15 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

por gabrielle l

23 de abr de 2019

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.

Thank you so much


16 de out de 2020

This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

por Stephanie P

10 de nov de 2020

The assignments were engaging and helped to understand the concepts presented in the lecture. The enthusiasm from the professor was nice and he implemented real world examples when relevant.

por ANKITA S - R

13 de mai de 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

por Jaideep K

14 de jun de 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

por Edidiong E

17 de jul de 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

por Daryna Z

15 de jun de 2020

This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.

por Pedro M

2 de jun de 2020

Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.

A benchmark for Coursera offerings

por Khan M Z

8 de dez de 2021

It is good course of Branding management, and the way or technique of teaching great. Anybody can go for it to gain knowledge improve skills for career growth. Thank you so much.

por Alin C F

8 de jul de 2016

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.

Thank you for this awesome course!

por Shubham G

16 de abr de 2020

The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.


28 de jul de 2020

The topic was very narrative and informative. Through this I got a clear cut idea about the marketing aspect of a product and what are the strategies to be followed by a company

por Tripuresh P

29 de ago de 2022

Louis is an exceptional teacher. His concepts are very clear which shows in how easily he can make people understand complex subjects without physically interacting with them.

por Sweta J

10 de abr de 2020

Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!

por Siddharth S T

23 de fev de 2019

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

por Phanikar H

8 de jul de 2020

Very informative. The course sheds light on the delicate details w.r.t Brand and Product Management with use of graphical representation to make the understanding better.

por Alessandra S

11 de nov de 2017

I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!

por Lácedar T

28 de jun de 2021

This course was very insightful. As a newbie in product management, I was taken through this course in a careful and very explanatory manner. Thank you, Loius Baptiste.

por Kiran M

28 de out de 2017

Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.