MT
Oct 14, 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
SR
Sep 7, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
By Aarti v
•Apr 14, 2020
best course for understanding brand marketing
By SeyedKamalAddin R
•Feb 29, 2016
Good course.
just, it does not go in depth
By Eugene T
•Mar 13, 2016
Great course for Branding Insights!
By uday k
•Nov 22, 2020
it was a great learning experience
By Kajal R
•Jun 22, 2020
The course was a great help to me.
By SURESH R A
•Mar 3, 2024
Brand strategy and management
By Hassan S
•May 23, 2019
Could have been more engaging
By �HALIMATH R S C U
•Dec 30, 2021
Have gain much knowledgeuc
By Shruthi S
•Apr 15, 2018
Helpful and value adding
By Bolaji o o
•Oct 5, 2020
GOOD BRAND AND PRODUCT
By mafer s
•Jan 26, 2020
Me está encantando!
By Rajat S
•Jul 21, 2020
very nice course.
By EKANE R H
•Apr 21, 2019
very interesting
By Pravinpratap S
•May 2, 2020
Good experience
By Nagesh S
•Dec 29, 2016
good learning,
By macwan i
•Nov 19, 2022
Good Course
By Harshad D
•Oct 13, 2016
excellent
By Monika T
•Apr 18, 2016
Useful
By Jose F O A
•Oct 2, 2016
great
By ALEGIEUNO J a
•Jul 1, 2021
good
By �MANGALA� S C U
•Jan 30, 2022
goo
By Alan S C
•Mar 15, 2016
OK
By Jennifer M
•Jul 28, 2019
Good course, and I liked the professors easy-going manner.
I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.
Otherwise, I liked the course!
By Laura S
•Jan 17, 2018
Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.
Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.
By Cristina T
•May 22, 2017
This course provides a brief review of brand and product management. Most of the topics are superficially covered and it will require to look for more resources. There are good articles that is available in the course, but most of them are very basic. So, this course suits for someone that have very little or non experience in brand and product management.